Digital marketing

Jobskey Search and Selection; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A digital marketing firm in Hyderabad is seeking a Digital Marketing Specialist to develop strategies across various channels, create engaging content, and manage social media presence. The ideal candidate will have at least 2 years of experience in digital marketing, strong skills in content creation, and proficiency in tools like Google Analytics. This role requires collaboration with multiple teams and budget management to drive marketing success. Competitive salary and growth opportunities offered.

Qualifications

• 2+ years of experience in digital marketing focusing on social media, email, SEO, and PPC.
• Certifications: Google Analytics certification or HubSpot certification.

Responsibilities

• Develop and implement digital marketing strategies.
• Create high-quality content for digital channels.
• Manage the company's social media presence.
• Execute email marketing campaigns.
• Optimize website content for SEO.
• Track and analyze marketing metrics.
• Manage digital marketing budgets.
• Collaborate with cross-functional teams.
• Stay current with digital marketing trends.

Skills

Proficiency in digital marketing tools

Strong understanding of SEO principles

Excellent content creation and writing skills

Strong analytical and problem-solving skills

Ability to work in a fast-paced environment

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Email marketing software

Job description

Responsibilities

1. Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), pay‑per‑click (PPC) advertising, and content marketing.
2. Content Creation: Create high‑quality, engaging content for various digital channels, including blog posts, social media posts, email newsletters, and landing pages.
3. Social Media Management: Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.
4. Email Marketing: Develop and execute email marketing campaigns to nurture leads and drive conversions.
5. SEO and PPC: Optimize website content for search engines and manage PPC campaigns to drive traffic and generate leads.
6. Analytics and Reporting: Track and analyze digital marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates.
7. Budget Management: Manage digital marketing budgets and ensure effective use of resources.
8. Collaboration: Collaborate with cross‑functional teams, including sales, product, and creative, to ensure alignment and maximize impact.
9. Staying Up-to-Date: Stay current with the latest digital marketing trends, best practices, and technologies.

Requirements

1. Education: Bachelor's degree in Marketing, Communications, or a related field.
2. Experience: 2+ years of experience in digital marketing, with a focus on social media, email, SEO, and PPC.
3. Skills:
   • Proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing software.
   • Strong understanding of SEO principles and best practices.
   • Excellent content creation and writing skills.
   • Strong analytical and problem‑solving skills.
   • Ability to work in a fast‑paced environment and meet deadlines.
4. Certifications: Google Analytics certification, HubSpot certification, or other relevant digital marketing certifications.