Digital Marketer (Edu-Tech)

Offenso Hackers Academy; Kozhikode district; On-site; INR 450,000 - 750,000; Full time

Job summary

Offenso Hackers Academy is seeking a Digital Marketer to plan, implement, and manage online campaigns across multiple platforms to promote our products, services, and brand.

You will focus on increasing website traffic, generating leads, improving online visibility, and achieving business goals through SEO, social media, email marketing, and PPC.

Collaborate with designers, writers, and sales teams; stay updated with digital trends; and prepare campaign reports with insights for optimization.

Qualifications

• Bachelor's degree in Marketing, Business admin, Communications or related field.
• Certification in Digital Marketing preferred.
• 3-4 years of experience in digital marketing in Ed-tech.

Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms.
• Manage social media accounts and create engaging content.
• Plan and manage PPC campaigns such as Google Ads and analytics.
• Create and manage email marketing campaigns.
• Conduct market research and competitor analysis.
• Generate reports on campaign performance and propose improvements.
• Coordinate with designers, content writers, and sales teams for marketing activities.
• Stay updated with the latest digital marketing trends and technologies.

Skills

SEO knowledge

Social media marketing

Content writing

Communication skills

Analytical abilities

Time management

Project coordination

Graphic design basics

Education

Bachelor's degree in Marketing, Business admin, Communications or related field

Digital Marketing Certification

Tools

Google Ads

Meta Ads

Google Analytics

Canva

Photoshop

Job description

A digital Marketer is responsible for planning, implementing, and managing online marketing campaigns to promote a company's product, services and brand. The role focuses on increasing website traffic, generating leads, improving online visibility, and achieving business goals through digital channels.

Key responsibilities:

• Develop and execute digital marketing campaigns across multiple platforms
• Manage social media accounts and create engaging content
• Plan and manage PPC (Pay-Per-Click) advertising campaigns such as Google analytics.
• Create and manage email marketing campaigns
• Conduct market research and competitor analysis
• Generate reports on campaign performance and suggest improvements.
• Coordinate with designer, content writers, and sales teams for marketing activities
• Stay updated with the latest digital marketing trends and technologies

Required Skills:

• Knowledge of SEO, and social media marketing
• Experience with Google ads, Meta Ads, and analytics tools
• Strong content writing and communication skills
• Basic knowledge of graphic design tools (Canva, photoshop, etc)
• Analytical and problem - solving abilities
• Time management and project coordination skills

Qualifications:

• Bachelor's degree in Marketing, Business admin, Communications or a related field
• Certification in Digital Marketing (Preferred)
• 3-4 years of experience in digital marketing in Ed-tech