Digital Content Creator

Essence Innovation; Chandigarh; On-site; INR 420,000 - 660,000; Full time

Job summary

Essence Innovation in Chandigarh, India, seeks a Digital Content Creator to develop engaging content for web, social, in-app communications, and marketing campaigns.

You will collaborate with product, design and marketing teams to translate health and technology concepts into clear, accessible language while maintaining a consistent brand voice. This on-site role requires strong content optimization and cross-channel excellence.

Qualifications

• Clear, compelling writing for websites, apps, and social media.
• Plan content calendars and align with product/marketing goals.
• Edit and proofread to ensure accuracy and brand consistency.
• Familiarity with SEO concepts and performance tracking.
• Ability to translate complex health/tech topics into user-friendly language.
• Collaborate cross-functionally with design, product, and marketing teams.
• Bachelor's degree or equivalent practical experience in relevant fields.
• Attention to detail and commitment to ethical healthcare communication.

Responsibilities

• Develop digital content assets for web, social media, in-app communications, and campaigns.
• Collaborate with product, design, and marketing teams to simplify complex concepts.
• Maintain a consistent brand voice across channels.
• Optimize content for digital channels and measure performance metrics.
• Support content calendars and contribute to brainstorming sessions.
• Ensure content complies with regulatory and ethical standards in health tech.

Skills

Clear writing & storytelling

Content planning calendars

Editing & proofreading

SEO basics & performance analytics

Translate health/tech into user‑facing

Cross‑functional collaboration

Education

Bachelor's degree in Communications/Journalism/Marketing/Digital Media or related field

Tools

Analytics tools

Job description

Company Description

Essence Innovation develops an AI-powered health app designed to put individuals at the center of their healthcare journey. The platform enables users to seamlessly manage medical records, access real-time health insights, and connect with global healthcare resources in one secure location. It provides a complete, accessible medical history that empowers users to take ownership of their data. By giving users control over their health information, Essence Innovation helps them make informed decisions and actively shape their well-being.

Role Description

The Digital Content Creator will develop and produce engaging, user-focused content that clearly communicates the benefits and features of Essence Innovation's health app. This full-time, on-site role in Chandigarh, India involves planning and creating digital assets for web, social media, in-app communication, and marketing campaigns. The role includes collaborating with product, design, and marketing teams to translate complex health and technology concepts into clear, accessible content. The Digital Content Creator will maintain a consistent brand voice, optimize content for digital channels, and analyze performance metrics to refine content strategy. Additional responsibilities may include supporting content calendars, participating in brainstorming sessions, and ensuring all content aligns with regulatory and ethical standards in health tech.

Qualifications

• Ability to create clear, compelling digital content for websites, apps, and social media, with strong writing and storytelling skills.
• Experience in planning content calendars, aligning content with product and marketing goals, and adapting messaging for different digital channels.
• Skill in basic content editing and proofreading, ensuring accuracy, consistency, and adherence to brand guidelines.
• Familiarity with digital marketing concepts such as audience targeting, SEO fundamentals, and performance tracking using analytics tools.
• Comfort working with health or technology topics, with the ability to translate complex information into user-friendly language.
• Strong collaboration skills and the ability to work cross-functionally with design, product, and marketing teams in an on-site environment.
• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or a related field, or equivalent practical experience.
• Attention to detail, openness to feedback, and commitment to ethical and inclusive communication in healthcare.