Content Writer

Getvisitapp; Gurgaon; On-site; INR 334,800 - 502,200; Full time

Benefits offered by this job

Employee Assistance Program

Personalized Health Plans

Comprehensive Wellness Programs

Job summary

A health-tech company in Gurgaon is seeking a talented Content Writer to produce compelling content for B2B audiences including HR leaders and corporate partners. The ideal candidate should have 1-3 years of experience in content writing, particularly in B2B or healthtech, with a strong command of English and the ability to adapt tone across formats. This role involves creating various content types and collaborating closely with marketing, design, and sales teams to convey the company's value effectively.

Qualifications

• 1-3 years of experience in content writing, preferably in B2B or healthtech.
• Strong command of written English with adaptability of tone.
• Ability to write for HR and corporate stakeholders.

Responsibilities

• Create high-quality B2B content across various formats.
• Collaborate with teams to align content with business goals.
• Write SEO-friendly content and maintain brand voice.

Skills

Content writing

B2B communication

SEO knowledge

Research skills

Tools

CMS platforms

Figma

Marketing automation platforms

Job description

Visit Health is a pioneering health-tech platform, founded in 2016 by BITS Pilani alumni, dedicated to making healthcare accessible, affordable, and preventive. Originated as a telemedicine platform during the 2015 Swine Flu epidemic, Visit Health has grown into an all-in-one wellness ecosystem that connects doctors, insurers, and millions of Indian families. Our services range from physical and mental wellness to OPD benefits, empowering both individuals and corporations to prioritize well-being.

• Employee Assistance Program (EAP): Mental health support services for a balanced work-life experience.
• Personalized Health Plans: Tailored wellness programs with fitness, meditation, and nutritional guidance.
• Health Check-ups & Screenings: Preventive check-ups and vaccinations for proactive health management.
• Comprehensive Wellness Programs: Designed to boost morale, productivity, and holistic employee health.
• Preventive & OPD Care: Seamless primary care and OPD services, reducing out-of-pocket expenses through cashless OPD benefits.

Founding Team

The founding team — Chetan Anand, Anurag Prasad, Vaibhav Singh, and Shashvat Tripathi — established Visit Health to bridge the healthcare gap in India. Driven by their experiences with limited healthcare access in Pilani, they have built Visit Health into a platform that advocates quality, accessible healthcare for everyone.

What Sets Us Apart

• Comprehensive & Flexible OPD Benefits: Visit offers unlimited access packages for employees and dependents, covering mental health, nutrition, diagnostics, and doctor consultations.
• Integrated Platform: Combining primary and secondary care, our platform connects corporates, insurers, and retailers, making healthcare seamless and holistic.
• Engagement & Gamification: AI-driven insights, step challenges, and rewards (FitCoins) drive high engagement and builds lasting healthy habits.
• 24/7 Accessibility: Accessible health support anytime, designed to address India’s diverse healthcare needs.
• Expanding Primary Care Access: Serving over 5 million users with 1.5 million annual health checkups, 500,000 doctor consultations, and 200,000 pharmacy orders.
• Strategic Partnerships: Collaborations with leading insurers and doctors, reaching 2,500 major Indian corporations and MSMEs.
• Technological Innovation: Introduced India’s first cashless OPD insurance program in partnership with Apollo Munich, with a network of over 35,000 doctors.
• Awards & Recognition: Honored in Forbes 30 Under 30 Asia (2020) and BITSAA Global 30 Under 30 (2022).
• Funding Success: Secured over $40 million in investments to drive growth and service expansion.

Future Vision

Visit Health aims to further strengthen India’s primary care infrastructure, expand its corporate and insurer partnerships, and introduce advanced health tech solutions. With a focus on universal health coverage, we’re committed to making healthcare accessible for all employees and their families, supporting them in leading healthier lives.

Visit Health — Empowering workplaces with accessible, affordable, and impactful healthcare.

Role Overview

We are looking for a Content Writer to create clear, credible, and compelling content that communicates Visit Health’s value to B2B audiences, including HR leaders, decision-makers, and corporate partners. You will work across marketing, product, design, and sales teams to translate complex health and wellness concepts into engaging, easy-to-understand content across multiple touchpoints.

This role requires strong writing fundamentals, an ability to adapt tone across formats, and a willingness to learn and grow in the healthtech domain.

Key Responsibilities

• Create high-quality content across formats including website pages, landing pages, blogs, long-form articles, sales decks, brochures, employer branding material, and in-app content.
• Develop B2B-focused content that clearly communicates Visit Health’s offerings, impact, and differentiation to HR leaders and corporate stakeholders.
• Collaborate closely with Marketing, Product, Design, and Sales teams to ensure content aligns with business goals and user journeys.
• Simplify complex healthcare, wellness, and insurance-related concepts into clear, structured, and persuasive narratives.
• Maintain consistency in brand voice, messaging, and tone across all content assets.
• Write SEO-friendly content with a working understanding of keywords, structure, and search intent (guidance will be provided).
• Support campaigns, product launches, partnerships, and employer branding initiatives with relevant content.
• Edit, proofread, and refine content to ensure clarity, accuracy, and quality.

Required Skills & Qualifications

• Experience: 1–3 years of experience in content writing, preferably in B2B, SaaS, healthtech, or allied domains.
• Writing Skills: Strong command of written English with the ability to adapt tone across informational, marketing, and product content.
• Audience Understanding: Ability to write for B2B audiences, particularly HR, leadership, and corporate stakeholders.
• Collaboration: Comfortable working cross-functionally with marketing, design, product, and sales teams.
• SEO Knowledge: Working knowledge of SEO principles and best practices.
• Research Skills: Ability to research topics thoroughly and translate insights into structured, meaningful content.

Preferred Qualifications

• Prior experience writing in healthcare, healthtech, wellness, or insurance domains (nice to have).
• Familiarity with tools such as Figma, Clevertap, or marketing automation platforms (a plus).
• Experience working with CMS platforms or content publishing workflows.
• Comfort using AI tools to assist with research, ideation, or content drafts.