Content Associate / Content Writer

Pravaayu Healthcare; Thane; On-site; INR 300,000 - 600,000; Full time

Job summary

Pravaayu Healthcare in India seeks a compassionate Content Writer/Executive with 2-3 years of experience to develop and execute our content strategy across website, social media channels, email newsletters, and marketing materials.

The role requires excellent writing, design sensibilities, and the ability to produce both written and visual content aligned with our wellness and Ayurveda focus. You'll collaborate with marketing to drive engagement and conversions while maintaining our brand voice.

Qualifications

• Degree in English, journalism, communications, marketing or related field.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with brand goals across website, social media, email newsletters and marketing materials.

Skills

Content strategy

Editing

Copywriting

Social media management

SEO knowledge

CMS WordPress

Email marketing

Graphic design basics

Education

Bachelor's degree in English/Journ./Comms/Marketing

Tools

Adobe Creative Suite

WordPress

SEMrush

Moz

Mailchimp

InDesign

Photoshop

Illustrator

Video editing basics

Job description

Position Overview

We expect you to be compassionate, emphatic towards patients, explaining them clearly and focussed towards curing them. We are looking for a creative and detail-oriented Content Writer/Executive with 2-3 years of experience in creating both written and visual content. The ideal candidate will play a pivotal role in developing and executing our content strategy across various platforms, including our website, social media channels, email newsletters, and marketing materials. This role requires excellent writing and design skills, and a keen eye for visual aesthetics.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with our brand goals and target audience.
• Produce high-quality written content, including blog posts, articles, product descriptions, and marketing copy, adhering to brand voice and style guidelines.
• Create engaging visual content, including graphics, images, videos, and infographics, to accompany written content and enhance brand storytelling.
• Manage content calendars, editorial schedules, and production timelines to ensure timely delivery of content across all platforms.
• Manage and curate content for our social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to increase brand awareness and engagement.
• Collaborate with the marketing team to develop and execute Whatsapp marketing campaigns, leveraging content to nurture leads and drive conversions.

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 2-3 years of proven experience in content creation, preferably within the wellness, health, or Ayurveda industry.
• Strong writing skills with impeccable grammar, punctuation, and attention to detail.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software is a plus.
• Knowledge of SEO best practices and experience with SEO tools such as SEMrush or Moz.
• Familiarity with content management systems (CMS) such as WordPress, as well as email marketing platforms like Mailchimp or Constant Contact.
• Creative thinking and problem-solving skills, with the ability to generate innovative content ideas and concepts.
• Excellent organizational and project management skills, with the ability to multitask and prioritize tasks effectively in a fast-paced startup environment.
• Passion for Ayurveda, holistic wellness, and sustainable living.