Content Writer

Human Frontier; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Unfound Health is seeking a Content Writer to own content across our website, Meta ads, social media, email campaigns and product education. You will translate complex health science into simple, credible content and work closely with founders, designers, doctors and nutrition experts to shape the voice of a fast-growing health brand.

The role involves writing for website, ads, social media and educational pages, while ensuring accuracy and premium quality across communications.

Qualifications

• 2–7 years of experience in content marketing, copywriting or health communications
• Ability to simplify complex concepts
• Strong research skills
• Curiosity about nutrition, longevity and preventive healthcare
• Attention to detail and fact-checking mindset
• Experience writing for neutraceuticals brands (preferred)

Responsibilities

• Write website copy, landing pages and product pages
• Create Meta ad copy, headlines and CTAs
• Develop content calendars for social platforms
• Translate evidence from papers into consumer-friendly content
• Maintain a repository of scientific references for marketing content
• Develop a consistent tone of voice across channels
• Ensure claims are accurate, compliant and trustworthy

Skills

Excellent English

Simplify complex concepts

Strong research skills

Attention to detail

Curiosity about nutrition

Education

Nutrition

Dietetics

Biotechnology

Pharmacy

Biomedical Sciences

Life Sciences

Tools

Canva

Figma

ChatGPT

Claude

Perplexity

Job description

Role & responsibilities

As our Content writer, you will own content across our website, Meta ads, social media, email campaigns and product education. You'll work closely with founders, designers, doctors and nutrition experts to translate complex health science into simple, engaging and credible content. This is a high-impact role where you'll help shape the voice of one of India's next-generation health brands.

What You'll Do:

Website Content

• Write and optimize website copy, landing pages and product pages
• Improve customer journeys and conversion through clear messaging
• Create educational pages explaining ingredients, biomarkers and health conditions
• Support SEO through high-quality health content

Performance Marketing

• Write Meta ad copy, Google ad copy and campaign messaging
• Develop hooks, headlines, CTAs and creative concepts
• Continuously test messaging based on campaign performance
• Collaborate with the performance marketing team on A/B testing

Social Media

• Create content calendars for Instagram, LinkedIn and other social platforms
• Write scripts for Reels and short-form videos
• Develop carousel posts, educational graphics and thought-leadership content
• Stay updated on health and wellness trends while ensuring scientific accuracy

Scientific Research

• Read scientific papers, clinical studies and ingredient research
• Translate evidence into consumer-friendly content
• Work with doctors and nutrition experts to validate claims
• Maintain a repository of scientific references for marketing content

Brand Communication

• Develop a consistent tone of voice across all channels
• Ensure all communication is evidence-based, premium and trustworthy
• Help establish Unfound Health as India's most credible personalized nutrition brand

Preferred candidate profile

Must Have

• 2-7 years of experience in content marketing, copywriting or health communications
• Excellent written English
• Ability to simplify complex concepts
• Strong research skills
• Curiosity about nutrition, longevity and preventive healthcare
• Attention to detail and fact-checking mindset

Preferred Background

• Nutrition, Dietetics, Biotechnology, Pharmacy, Biomedical Sciences or Life Sciences (or you have written for neutraceuticals brand already)
• Medical writing or healthcare communications
• D2C consumer brands, especially health, wellness or nutrition
• Experience working with founders in fast-paced startups

Bonus Skills

• SEO content writing
• AI tools (ChatGPT, Claude, Perplexity, etc.)
• Basic understanding of Meta Ads and performance marketing
• Experience with Canva or Figma
• Video scripting and content planning

Success Metrics (First 6 Months)

• Build a consistent content engine across website, ads and social media
• Improve website engagement and organic traffic
• Increase Meta ad creative output and testing velocity
• Create a science-backed content library for ingredients and health topics
• Ensure all customer-facing claims are accurate, compliant and easy to understand