Digital Content & Brand Executive – J&B Bearings (Chennai)

JNB Bearings Private Limited; Chennai District; On-site; INR 223,000 - 446,000; Full time

Benefits offered by this job

PF & ESI as applicable

Health insurance

Quarterly KPI-linked incentives

12 paid leaves + public holidays

Annual performance bonus

Sunday weekly off

Festival bonus

Job summary

JNB Bearings Pvt Ltd (J&B Bearings) in Chennai seeks a Digital Content & Brand Executive to own content creation, social media management and brand execution. You will write, design, photograph and publish content while coordinating with the Marketing Automation & CRM Executive for lead capture and ROI tracking.

The role is office-based, requiring a Canva portfolio, Zoho platform experience, and a willingness to learn Zoho certification.

Qualifications

• Graduate in any discipline; Mass Comm/Visual Comm/BBA/B.Com/MBA Marketing preferred.
• 1–4 years in content creation, social media or digital marketing; freshers with strong portfolio welcome.
• Proficient in Canva; portfolio mandatory; comfortable with smartphone photography and video editing.
• Good written English and Tamil; can write short, clear copy.
• Attention to detail; will publish technical product information.
• Occasional field visits to industrial sites, dealers and exhibitions.

Responsibilities

• Plan and publish social media content; calendar management.
• Create posts, banners and videos; write captions and product descriptions.
• Shoot product photos and videos; manage dealer visits and events.
• Publish content after internal review; ensure accuracy and compliance.

Skills

Content creation

Social media

Digital marketing

Portfolio

Education

Graduate in any discipline (Mass Comm / Visual Comm / BBA / B.Com / MBA Marketing preferred)

Tools

Zoho Social

Zoho Publish

Zoho Commerce

Canva

Google Analytics

Job description

Digital Content & Brand Executive — JNB Bearings Pvt Ltd (J&B Bearings), Chennai

Department: Digital Marketing & Business Growth · Now hiring: 1 position

Company JNB Bearings Pvt Ltd (group company: Jain Bearing Centre) Location Mannady Metro, Chennai – work from office Reports to Director / Business Growth Head Experience 1–4 years in content, social media or digital marketing; freshers with a strong portfolio welcome Fixed salary ₹20,000 – ₹40,000 / month (₹2.4 – 4.8 LPA fixed) Total annual CTC Approx. ₹3 – 6 LPA including employer PF/ESI, quarterly incentives and bonuses, based on experience and portfolio Work hours Mon–Sat, 9:00 AM – 6:00 PM · Sunday off Joining Immediate preferred

This is a content-first role. Ideal for a creative, design-confident person who can write, design, photograph and publish. It is NOT a CRM or automation role — that is handled by our Marketing Automation & CRM Executive. A Canva portfolio and social media samples are mandatory for shortlisting.

About JNB Bearings & this role

JNB Bearings Pvt Ltd imports bearings and markets them under our own registered brand, J&B. Together with Jain Bearing Centre (since 2008, branches in Chennai, Bellary and Rajahmundry), we supply crushers, rice mills, cement plants, engineering workshops, automobile sectors, dealers and OEMs across Tamil Nadu, Andhra Pradesh, Karnataka and Maharashtra. Website: www.jnbbearings.com

We are building a two-person marketing team on the Zoho platform. You create the attention; your partner, the Marketing Automation & CRM Executive, captures, qualifies, nurtures and measures it. You are the primary operational owner for content and front-end execution, and work jointly with the CRM Executive on customer data, lead capture, automation, measurement and ROI.

Ownership boundary — who does what

With only two people in marketing, every activity has one clear owner. Owner = accountable for the result; Support = provides input.

Content & Brand Executive Marketing Automation & CRM Executive Social media content & publishing Owner Support (tracking, lead capture) Photography, video, YouTube Owner—Canva / design / brand assets Owner—SEO content & on-page SEO Owner Analytics support Google Business Profile & reviews Owner Review data in reports Landing page content & design Owner Forms, tracking, CRM link Forms & lead capture Support Owner Zoho CRM, pipeline, lead scoring View / support Owner Email & WhatsApp campaigns Content input Owner Marketing automation— Owner SalesIQ chat & chatbot— Owner Paid ads (Google / Meta) Creative support Owner (budget, targeting, results) Analytics, attribution, ROI Content metrics Owner Surveys & NPS Content support Owner Online catalogue (Zoho Commerce) Owner (product content) Enquiry capture & data Events (Zoho Backstage) Owner (content, promotion, coordination) Registration data, lead follow-up Dealer loyalty (Zoho Thrive) Owner (creative, promotion, engagement) Owner (database, points data, automation, ROI) Sales-support creatives (catalogues, brochures) Owner—

This role does NOT own: CRM architecture or database administration · lead scoring · marketing automation logic · sales pipeline · marketing attribution · advertising budget.

Your toolkit

Prior Zoho experience is a plus, not a must. Full training is given, and JNB sponsors Zoho certification for high performers — certification can strengthen your digital marketing profile and career opportunities.

Zoho toolBootcamp module

Your role at J&B When

Zoho Social Latest Trends in Social Media Schedule, publish and track content across LinkedIn, Instagram, Facebook and YouTube, including YouTube Shorts From day 1

Zoho Publish Managing Offline Stores Online Google Business Profiles and listings for all 3 branches From day 1

Zoho LandingPage Optimizing Landing Pages Content and design of product, offer and dealer pages (forms by CRM Executive) Within 3 months

Zoho Commerce Ecommerce Store Management Product content for the J&B online catalogue Within 6 months

Zoho Backstage Mastering Event Management Event content, promotion and coordination Within 6 months

Zoho Thrive Designing Effective Loyalty Programs Loyalty programme creative, promotion and dealer engagement After 6 months

Creative and web tools: Canva & Canva AI (core), smartphone camera for photos and reels, Meta Business Suite, LinkedIn, YouTube Studio, Google Analytics, Google Search Console, website CMS. View access to Zoho CRM.

AI usage policy: AI tools (ChatGPT, Canva AI, Zoho Zia) may be used for ideation, drafting, editing and production. All technical, product, commercial and customer-related information must be verified before publication.

Industry learning — the B2B industrial world

This is B2B industrial marketing, not FMCG or fashion. Knowing the product and the buyer is what makes your content trusted. You will:

• Learn bearing types, numbering (e.g. 6205, 22320, UCP 209), clearances and applications, and the industries J&B serves.
• Understand how industrial buyers, maintenance engineers and dealers decide what to buy.
• Visit customer sites, dealer shops and our warehouse to shoot real-world content.
• Attend exhibitions, trade events and dealer meetings.
• Sit with the sales team to turn real customer problems into content.

Key responsibilities

01 · Social media (Zoho Social)

• Plan a monthly content calendar tied to products, seasons, launches and offers; get it approved before the month starts and execute it 100%.
• Produce 12–16 primary content assets and 6–8 short videos (reels / YouTube Shorts) per month, adapted for LinkedIn, Instagram, Facebook and YouTube; stories and GBP posts as required.
• Reply to comments and messages within 2 working hours; pass every buying enquiry to the CRM Executive the same day.
• Report weekly on reach, engagement and follower growth.

02 · Content creation & design

• Create posts, carousels, banners and videos on product features, applications, installation tips and dealer stories.
• Write captions, product descriptions and blog articles in clear, simple language.
• Design everything in Canva using approved J&B templates.

03 · Photography, video & YouTube

• Shoot clean product photos and demo, installation and application videos (crushers, rice mills, workshops).
• Cover dealer visits, events and exhibitions; edit for each platform's format.
• Optimise YouTube titles, descriptions, tags, thumbnails and playlists; track views, watch time, retention and subscribers.

04 · Content approval & publication control

• Follow the JNB flow for all public content: Draft → Internal review → Management approval (where required) → Schedule → Publish → Monitor.
• Management approval is mandatory before publishing any: price, discount or offer · warranty or quality claim · technical specification, load or capacity claim · competitor comparison · customer or dealer testimonial · financial or business claim · new product claim.

05 · Technical & product accuracy

• Verify bearing numbers, dimensions, specifications, applications and packaging details against approved JNB product information before publishing.
• Never independently change technical or commercial information; check with the product / sales team when in doubt.

06 · Brand governance & digital asset library

• Maintain the master library of approved J&B logo files, brand colours, typography, product photos, packaging artwork, catalogue, social and presentation templates.
• No change to the approved logo, packaging artwork, brand colours or master product images without management approval.
• Maintain version-controlled master files for logos, packaging artwork, product images, catalogues and approved product descriptions.
• Keep all photos, videos and creatives organised, named and searchable for the sales team.

07 · Website & basic on-page SEO (Zoho LandingPage)

• Keep product pages, news and offers on jnbbearings.com up to date; design landing page content with the CRM Executive.
• Own content SEO: keyword research, titles and meta descriptions, headings, internal links, image ALT text, product descriptions, 2+ SEO articles a month (or equivalent approved product / SEO content as per business priority), Search Console monitoring.
• Not primarily responsible for technical SEO, server issues, website development or backlink campaigns.

08 · Google Business Profile & local search (managed through Zoho Publish where applicable)

• Keep Google Business Profiles for Chennai, Bellary and Rajahmundry 100% accurate: NAP (name, address, phone), business hours, website, products/services, photos and posts.
• Reply to every Google review within 24 hours; flag negative reviews to management at once; run a review-request programme with sales.

09 · Online catalogue content (Zoho Commerce)

• Create and maintain verified product content, specs and images for the J&B online catalogue.

10 · Events & dealer loyalty (Zoho Backstage, Zoho Thrive)

• From month 6, plan one webinar, product demo or dealer activity every 1–2 months, as per the business calendar: content, invites, promotion and coordination.
• Create the loyalty programme's creative, communication and dealer engagement content. The CRM Executive owns its database, points data, automation and ROI.

11 · Sales-support creatives

• Prepare catalogues, brochures, product sheets, offer creatives and presentations for sales and field executives within 3 working days of request.

12 · Competitor & content intelligence

• Monitor competitor digital presence (SKF, Schaeffler/FAG, NTN, Timken, ZKL, Chinese and local brands), industry content trends, customer questions and high-performing topics.
• Submit a monthly content opportunity report to management.

First-year success — what good looks like

Period Focus What we expect

Months 1–3 Learn & publish Learn J&B products and customers · audit social accounts, website and GBP · content calendar live · first product photo and video set · Zoho Social and Publish live · brand asset library set up · 2 landing pages live

Months 4–6 Build & grow Calendar executed on time every month · first SEO blogs live · YouTube Shorts publishing regularly · online catalogue content live · first webinar or dealer activity run

Months 7–12 Optimise & scale Organic traffic and priority keyword rankings measurably up · complete product photo and video library · engagement and YouTube growth month on month · loyalty programme launched with CRM Executive · ready for first annual review

KPI scorecard

Your monthly score decides quarterly incentives and promotion readiness.

KPI How it is measured

Weight Content quality & consistency

12–16 assets + 6–8 short videos a month; calendar 100% executed; zero avoidable technical errors or unapproved claims 25% Social media growth, engagement & lead contribution Reach, engagement and follower growth; content-assisted enquiries and qualified leads influenced by content (tracked in CRM) 20% Video / YouTube growth Shorts and videos published, views, watch time, retention, subscriber growth 15% SEO & website content 2+ SEO articles a month or equivalent approved SEO / product content; on-page SEO done; organic traffic and keyword rankings trend 15% Brand visibility & GBP 100% accurate profiles; 100% reviews answered within 24 hours; review programme running 10% Sales-support creatives Requests delivered within 3 working days; sales team feedback 10% Discipline & reporting Weekly report every Monday; monthly report on time; asset library up to date 5% Total 100%

Shared company goals (not individual KPIs):

Google rating 4.5+ on all branches · qualified B2B enquiries for J&B · event participation and leads.

Review cycle:

daily — publishing and replies · weekly — engagement, traffic, SEO tasks · monthly — full scorecard · quarterly — incentive payout and promotion readiness.

Career growth roadmap — indicative

JNB prefers to promote from within. This is an indicative roadmap: progression is based on performance, capability and business need — not automatic by years of service.

Years (indicative)

Level Designation Key focus Promotion criteria CTC (indicative)

0–2L1 Entry Digital Content & Brand Executive Master Canva, Zoho Social, Publish, SEO · consistent quality publishing · grow audience Consistent KPI achievement + Zoho certification + management recommendation ₹3–6 LPA

2–4L2 Senior Senior Digital Marketing Executive Lead content strategy on all channels · SEO and YouTube gains · mentor a junior SEO and video growth + content performance + lead contribution ₹5–8 LPA

4–6L3 Specialist SEO & Content Specialist Own organic traffic · website conversion · revenue via digital Organic traffic targets + revenue contribution proven + 90%+ appraisal ₹8–12 LPA

6–9L4 Manager Digital Marketing Manager Lead a team · campaign P&L · multi-channel strategy · agency management Team leadership + campaign revenue impact ₹12–18 LPA

9–12L5 Sr. Manager Senior Marketing Manager National digital marketing · brand positioning · revenue at scale Sustained national-scale performance ₹18–30 LPA

12+L6 CMO Head of Marketing / CMO Board-level brand and revenue strategy · build the marketing organisation Exceptional sustained performance ₹30 LPA+

Who we are looking for

Must have

• Graduate in any discipline (Mass Comm / Visual Comm / BBA / B.Com / MBA Marketing preferred).
• 1–4 years in content creation, social media or digital marketing; freshers with a strong portfolio welcome.
• Proficient in Canva (portfolio mandatory); comfortable with smartphone photography and video editing.
• Good written English and Tamil; can write short, clear, accurate copy.
• Attention to detail — you will publish technical product information.
• Comfortable with occasional field visits to industrial sites, dealers and exhibitions.

Good to have

• B2B, industrial, engineering, hardware or auto-parts marketing experience.
• YouTube channel management; basic SEO, Google Analytics, WordPress or any CMS.
• Zoho Social / Zoho Publish or any Zoho product.
• Telugu or Kannada for our Andhra Pradesh and Karnataka markets.

Mindset: creative eye, self-starter, curious about an industrial product, follows process, works well in a small team.

General terms

• Confidentiality: all customer, supplier, pricing, product, CRM, marketing, business and company information accessed during employment is confidential and must not be copied, shared, disclosed or used outside authorised JNB business purposes. This includes unpublished launches, packaging artwork, customer photographs and dealer data.
• Role scope: responsibilities may evolve with business requirements, technology changes and company growth, provided they remain reasonably related to the role.

Compensation & benefits

Compensation

Benefits & perks

• Fixed salary ₹20,000 – ₹40,000 / month (₹2.4 – 4.8 LPA)
• PF & ESI as applicable · health and accident insurance
• Quarterly KPI-linked incentives
• 12 paid leaves + all public holidays
• Annual performance bonus
• Sunday weekly off
• Festival bonus (Diwali, Pongal, Eid)
• Company laptop / workstation
• Total CTC approx. ₹3 – 6 LPA incl. PF, incentives and bonuses
• Photography equipment, design tools and subscriptions
• Zoho certification sponsorship · AI and digital marketing upskilling budget
• Direct mentorship from leadership

Why join JNB

• Creative ownership of a growing own brand, J&B — your work goes live, not into a queue.
• Hands-on with 6 Zoho marketing apps and AI tools every day.
• Company-sponsored Zoho certification.
• Clear KPIs and a published, indicative career roadmap.
• Direct access to leadership and to the import, sales and distribution business.
• B2B industrial marketing experience, which is valued across industries.