Marketing Automation & CRM Executive – J&B Bearings (Chennai)

JNB Bearings Private Limited; Chennai District; On-site; INR 279,000 - 502,000; Full time

Job summary

JNB Bearings Pvt Ltd in Chennai is seeking a Marketing Automation & CRM Executive to join a two-person marketing team. You will build, automate and optimize Zoho CRM processes, forms, journeys and dashboards to drive lead capture, qualification and revenue growth.

The role focuses on data-driven marketing and pipeline automation, not social media. Training is provided on Zoho tools and campaigns, with immediate joining and a fixed salary package.

Qualifications

• 1–3 years relevant experience in CRM, email or performance marketing; exceptional freshers with demonstrated practical Zoho / CRM skills may be considered.
• Hands-on experience with Zoho applications and CRM processes.
• Ability to build lead funnels, CRM pipelines, automated journeys and dashboards.

Responsibilities

• Build and manage Zoho-based lead funnels, CRM pipelines and automated journeys.
• Create dashboards and reports to measure marketing ROI and funnel performance.
• Collaborate with the Digital Content & Brand Executive to hand over qualified leads.
• Capture, qualify, nurture and measure leads from first click to repeat orders.
• Ownership of marketing automation, forms, tracking and CRM data quality.

Skills

Zoho CRM

Zoho Forms

Zoho Campaigns

Zoho Analytics

Zoho SalesIQ

Zoho Thrive

Zoho Backstage

Zoho Flow

Zoho PageSense

Zoho Commerce

Tools

Zoho CRM

Job description

Department: Marketing Automation & Business Growth · Now hiring: 1 position

CompanyJNB Bearings Pvt Ltd (group company: Jain Bearing Centre)LocationMannady Metro, Chennai – work from officeReports toDirector / Business Growth HeadExperience1–3 years relevant experience in CRM, email or performance marketing (2+ years preferred); exceptional freshers with demonstrated practical Zoho / CRM skills may be consideredFixed salary₹25,000 – ₹45,000 / month (₹3.0 – 5.4 LPA fixed)Total annual CTCApprox. ₹3.5 – 6.5 LPA including employer PF/ESI, quarterly incentives and bonuses; exceptional Zoho-certified candidates may be considered above this rangeWork hoursMon–Sat, 9:00 AM – 6:00 PM · Sunday offJoiningImmediate preferred

Marketing Automation & CRM Executive — JNB Bearings Pvt Ltd (J&B Bearings), Chennai

This is a systems-and-numbers role. Ideal for a data-driven, process-minded marketer who builds lead funnels, CRM pipelines, automated journeys and dashboards. It is NOT a social media or content creation role — that is handled by our Digital Content & Brand Executive.

About JNB Bearings & this role

JNB Bearings Pvt Ltd imports bearings and markets them under our own registered brand, J&B. Together with Jain Bearing Centre (since 2008, branches in Chennai, Bellary and Rajahmundry), we supply crushers, rice mills, cement plants, engineering workshops, automobile sectors, dealers and OEMs across Tamil Nadu, Andhra Pradesh, Karnataka and Maharashtra. Website: www.jnbbearings.com

We are building a two-person marketing team on the Zoho platform. Your partner, the Digital Content & Brand Executive, creates the attention; you capture, qualify, nurture, hand over and measure it — from first click to repeat order.

Ownership boundary — who does what

With only two people in marketing, every activity has one clear owner. Owner = accountable for the result; Support = provides input.

ActivityContent & Brand ExecutiveMarketing Automation & CRM ExecutiveSocial media content & publishingOwnerSupport (tracking, lead capture)Photography, video, YouTubeOwner—Canva / design / brand assetsOwner—SEO content & on-page SEOOwnerAnalytics supportGoogle Business Profile & reviewsOwnerReview data in reportsLanding page content & designOwnerForms, tracking, CRM linkForms & lead captureSupportOwnerZoho CRM, pipeline, lead scoringView / supportOwnerEmail & WhatsApp campaignsContent inputOwnerMarketing automation—OwnerSalesIQ chat & chatbot—OwnerPaid ads (Google / Meta)Creative supportOwner (budget, targeting, results)Analytics, attribution, ROIContent metricsOwnerSurveys & NPSContent supportOwnerOnline catalogue (Zoho Commerce)Owner (product content)Enquiry capture & dataEvents (Zoho Backstage)Owner (content, promotion, coordination)Registration data, lead follow-upDealer loyalty (Zoho Thrive)Owner (creative, promotion, engagement)Owner (database, points data, automation, ROI)Sales-support creatives (catalogues, brochures)Owner—

This role does NOT own: daily social media content and management · product photography and video · graphic and brand design · brand artwork · catalogue design.

Your toolkit

Prior Zoho experience is a strong plus; full training is given. JNB fully sponsors Zoho certification — it can significantly strengthen your professional profile and career opportunities.

Zoho toolBootcamp moduleYour role at J&BWhenZoho CRM—Lead lifecycle, pipeline stages, scoring, assignment, lost reasonsFrom day 1Zoho FormsLead Generation StrategiesEnquiry, quote-request and dealer forms linked to CRM with UTM captureFrom day 1Zoho CampaignsMastering Email MarketingSegmented newsletters, stock alerts, price updates, dripsFrom day 1Zoho SalesIQChatbotWebsite live chat and chatbotFrom day 1Zoho AnalyticsMaximising Marketing DataFunnel, source, pipeline and ROI dashboardsWithin 3 monthsZoho SurveySurveying Tactics ExpertiseFeedback and NPS with closed-loop follow-upWithin 3 monthsZoho Marketing AutomationHyper-personalization and MarketingAutomated lead, dealer and customer journeysWithin 6 monthsZoho PageSenseWebsite OptimisationHeatmaps, form drop-offs, A/B testsWithin 6 monthsZoho One + Zoho FlowBuilding a Solid StackIntegrations; keep all marketing apps connected to CRMOngoing

Other tools:

Other tools: Google Ads, Meta Ads Manager, Google Analytics with UTM tracking, Excel / Google Sheets, approved WhatsApp platform (where used), ChatGPT and Zoho Zia for analysis and drafting.

Industry learning — the B2B buyer journey

Industrial buyers do not click "buy now"; they enquire, compare, ask for quotes and reorder. To automate that journey you must first understand it. You will:

• Learn bearing types and applications, and the segments we serve (crusher, rice mill, dealer, workshop, OEM).
• Map JNB's full sales process from enquiry to repeat order.
• Sit with sales and field executives to learn territory priorities and what makes a lead genuine.
• Join dealer meetings and exhibitions to see how buyers decide.

Lead definitions & sales SLA

A Qualified B2B Lead has a genuine business requirement and, as a minimum: contact name · company name · mobile number · location · industry / segment · customer type (end user, dealer, OEM, workshop) · product or bearing requirement (bearing number / application where available) · quantity where available · lead source.

Lead lifecycle: Enquiry → Marketing Qualified Lead (MQL) → Qualified Lead → Sales Accepted Lead (SAL) → Opportunity → Order → Repeat customer.

CRM pipeline stages: New Lead → Contacted → Qualified → Sales Accepted → Requirement Confirmed → Quotation Sent → Negotiation → Won / Lost → Repeat Purchase / Nurture.

Mandatory lost reason: Price · Competitor · Wrong product · No current requirement · Purchase postponed · Unreachable · Duplicate / wrong enquiry · Quality concern · Credit / payment issue · Location / service issue · Other.

Lead typeHandoff to sales (working hours)Quote request, or urgent requirement with part number + quantityWithin 15 minutesOther high-intent leads (high lead score)Within 30 minutesNormal qualified enquiryWithin 2 working hoursAfter-hours enquiryAuto-acknowledged immediately; handed over within the first 30 minutes of the next working day

Key responsibilities

01 · Lead capture (Zoho Forms)

• Build and A/B test enquiry, quote-request and dealer-registration forms for the website, landing pages, social and events.
• Connect every form, landing page and campaign to Zoho CRM with source and UTM fields captured automatically.

02 · Zoho CRM & pipeline ownership

• Ensure 100% of new leads are captured, tagged and assigned; maintain contact data quality and remove duplicates.
• Run the lifecycle and pipeline stages above; design and refine lead scoring.
• Monitor Sales Accepted Lead (SAL) status — accepted or rejected with reason — and elevate leads not contacted within the agreed SLA.
• Send a weekly CRM health report.

03 · Marketing automation (Zoho Marketing Automation, Zoho Flow)

• Build and run production journeys, for example: 1. New website enquiry · 2. Dealer registration · 3. Quote follow-up · 4. Dormant lead re-activation · 5. Repeat purchase reminder · 6. Customer feedback / NPS.
• Create trigger-based workflows (form submission, score change, stage change) and personalise by segment, product and region.
• No automation goes live without test records and a successful end-to-end check (form → CRM → email → sales task).
• Major changes to workflows, lead scoring, pipeline stages, integrations or automation logic must be documented and approved before going live.
• Monitor automations daily; fix any broken workflow within 24 hours.
• Document every automation: name · purpose · trigger · conditions · actions · owner · apps connected · dependencies · testing status · failure handling · last modified date.

04 · Email campaigns (Zoho Campaigns)

• Send 2+ campaigns a month to segmented dealer, customer and prospect lists, using content from the Content Executive.
• Maintain list hygiene: segmentation, suppression, bounces; A/B test subject, content, CTA and send time.
• Track delivery, bounce, unsubscribe and spam-complaint rates alongside opens and clicks.

05 · Website chat & WhatsApp (Zoho SalesIQ + approved WhatsApp platform where used)

• Run live chat and a chatbot for size lookup, availability and dealer enquiries; capture after-hours chats as leads.
• Where an approved WhatsApp platform is used, manage enquiry acknowledgement, dealer registration, follow-up journeys, campaign messages, lead handoff and opt-outs in sync with CRM.

06 · Surveys & closed-loop feedback (Zoho Survey)

• Run customer and dealer satisfaction surveys and quarterly NPS.
• Close the loop: survey response → CRM record → negative response creates a task → responsible person → resolution → closure, reported monthly.

07 · Paid ads governance

• For every campaign, define objective, audience, geography, budget, landing page and UTM structure before launch.
• Monitor spend daily/weekly; no budget increase without management approval.
• Track the full paid funnel: Ad → Landing page (conversion rate) → Form → Lead → Qualified lead → SAL → Quote → Order.
• Judge campaigns on qualified CPL, sales-accepted leads, quote and order value and ROI — not CPL alone.

08 · Tracking & attribution

• Run one UTM standard for all campaigns: source (Google, Meta, LinkedIn, website, organic, WhatsApp, referral) · medium · campaign · content · landing page.
• Report first-touch and last-touch source where practical.

09 · Analytics, dashboards & ROI (Zoho Analytics)

• Build live dashboards for the full funnel: Leads → MQL → Sales Accepted Leads → Quotes → Orders → Revenue → Repeat orders.
• Report cost per qualified lead, lost-reason analysis, customer acquisition cost and marketing ROI.
• Weekly report every Monday; monthly review with insights and next actions.

10 · Data governance & consent

• Maintain consent and unsubscribe status, suppression and do-not-contact lists, bounce management and duplicate control.
• Apply role-based access in Zoho; never export or share customer data without authorisation.
• No customer database may be kept in personal Excel files, personal email, personal cloud storage or personal WhatsApp contacts unless specifically authorised.