Digital Campaign Optimization Specialist

Blackbaud; Hyderabad; Presencial; INR 800.000 - 1.400.000; Jornada completa

Descripción de la vacante

Blackbaud is seeking a Digital Marketing Specialist to drive the scale of digital marketing across vertical and regional markets from Hyderabad. You will maximize paid media impact to drive ARR through full-funnel campaigns.

The role requires 3–5 years in digital marketing, with strong analytics, paid media expertise, and experience in B2B technology marketing. Collaborative, data-driven, and results-oriented professionals are encouraged to apply.

Formación

• BS degree in business or related field required.
• 3–5 years experience in digital marketing required.
• Agency side experience preferred.
• Experience with paid media campaigns across multiple channels required.
• Experience with multi-touch attribution models to inform optimization preferred.

Responsabilidades

• Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels.
• Assist in creating a long-term program plan designed to accomplish goals such as awareness, leads, pipeline, and bookings.
• Assist with paid media campaigns spanning multiple channels and tactics, including strategy, requirements, execution, and reporting.
• Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.
• Provide tactical feedback on optimization areas including landing page CRO, SEO recommendations, and creative approaches.
• Coordinate execution of campaigns with delivery partners such as agencies.
• Provide ongoing and ad-hoc reporting to measure success of paid media campaigns by vertical or solution campaigns.

Conocimientos

Digital marketing

Paid media

Analytics

SEO optimization

Attribution modelling

Educación

BS in business or related field

Herramientas

Analytics tools

Descripción del empleo

The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.

Responsibilities

• Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels.
• Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings.
• Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting.
• Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.
• Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more.
• Coordinate execution of campaigns with delivery partners such as agency.
• Provide ongoing and ad-hoc reporting to measure the success of paid media campaigns by vertical or solution campaigns.

Experience

• B.S. degree in business or related field required
• 3-5 years’ experience in digital marketing required
• Experience agency side or in a service delivery capacity preferred
• Experience providing services to b2b technology companies preferred
• Experience with digital marketing campaign setup, execution, and analysis using a variety of analytics tools as well as internal reporting tools required
• Experience managing paid media campaigns including paid search, programmatic display, digital ABM, and re-targeting leveraging 1st and 3rd party data sources required
• Exceptional analytical and critical thinking skills, including knowledge of multi-touch attribution models to inform optimization required

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.