CRM Campaign Specialist

Blackbaud; Hyderabad; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Blackbaud is seeking a skilled Email Marketing Specialist to design and deploy engaging campaigns using Salesforce Marketing Cloud, Mailchimp, HubSpot and Klaviyo. You will build responsive templates, manage assets, and test campaigns across devices and clients while ensuring QA and deliverability standards.

Interest in project tools like Asana and Jira is essential for coordinating deadlines. Join Blackbaud to help charities maximise fundraising outcomes through data-driven email and SMS

Qualifications

• Experience with major email marketing platforms (SFMC, Mailchimp, HubSpot, Klaviyo, Campaign Monitor).
• Solid knowledge of HTML and CSS for responsive email development.
• Experience building responsive email templates.
• Strong QA and testing capabilities.
• Excellent organisational skills with multiple deadlines.
• Strong written communication skills.
• Experience using Asana, Jira or similar PM tools.

Responsibilities

• Build and configure responsive email templates and journeys within Salesforce Marketing Cloud.
• Develop and maintain reusable email templates and campaign assets.
• Create and test email and SMS campaigns across devices and clients.
• Gather and prepare campaign assets including copy and images.
• Ensure campaigns meet QA and deliverability standards before launch.
• Support scheduling and deployment in line with client requirements.

Skills

Email marketing

Campaign management

HTML/CSS for email

QA testing

Project coordination

Written communication

Tools

Salesforce Marketing Cloud

Mailchimp

HubSpot

Klaviyo

Campaign Monitor

Asana

Jira

Job description

About the role

Support Digital Services initiatives by creating and delivering engaging email and SMS campaigns that help charities connect with supporters and maximise fundraising outcomes. Support campaign execution from build through testing, deployment and optimisation.

What you’ll be doing

• Build and configure responsive email templates and journeys within Salesforce Marketing Cloud.
• Develop and maintain reusable email templates and campaign assets.
• Create and test email and SMS campaigns across multiple devices and email clients.
• Gather and prepare campaign assets including copy, images and supporting content for deployment.
• Ensure all campaigns meet quality assurance and deliverability standards before launch.
• Support campaign scheduling and deployment in line with client requirements and deadlines.

What we need from you

• Experience using email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo or Campaign Monitor.
• Understanding of HTML and CSS for email development.
• Experience building responsive email templates.
• Strong QA and testing capabilities.
• Excellent organisational skills and ability to manage multiple campaign deadlines.
• Strong written communication skills.
• Experience using Asana, Jira or similar project management tools.

Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube. Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community-nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents-Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.