Digital Marketing Executive

McNROE Consumer Products Pvt Ltd; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

McNROE Consumer Products Pvt Ltd is seeking a digital marketing professional to plan, execute and optimize social content across platforms such as Instagram, Facebook, and LinkedIn.

You will stay updated with digital trends, assist in running ads, and coordinate with influencers for brand campaigns. The role requires strong communication, creativity, and the ability to work with an in-house creative team.

Qualifications

• 2-3 years of experience in a digital agency or FMCG brand.
• Strong understanding of social media trends and platform algorithms.
• Basic knowledge of performance and influencer collaborations.
• Experience with agencies and content campaigns.
• Strong communication and organizational skills.
• Creative thinking and problem-solving abilities.

Responsibilities

• Plan, execute, and optimize content across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Stay updated with the latest digital trends, viral content, and best practices in digital marketing.
• Assist in running and optimizing digital ads (Google Ads, Meta Ads) and tracking key metrics.
• Identify and coordinate with influencers/agency for brand collaborations and campaigns.
• Work with the creative team to ensure brand messaging aligns with audience preferences.
• Track campaign performance, monitor data, and suggest improvements based on insights.

Job description

Role Responsibilities

• Social Media Management: Be part of planning, executing, and optimizing content across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Digital Trends & Insights: Stay updated with the latest trends, viral content, and best practices in digital marketing.
• Performance: Have basic understanding of the same and can assist in running and optimizing digital ads (Google Ads, Meta Ads, etc.) and tracking key metrics.
• Influencer Marketing: Identify and coordinate with agency/influencers for brand collaborations and campaigns.
• Content Strategy: Work closely with the creative team to ensure brand messaging aligns with audience preferences.
• Analytics & Reporting: Track campaign performance, monitor data, and suggest improvements based on insights.

Qualifications and Skills:

2-3 years of experience in a digital agency or FMCG brand. Good understanding of social media trends and platform algorithms. Basic knowledge of performance and influencer collaborations. Familiarity with digital and experience of working with agencies. Strong communication and organizational skills. Bachelor's degree in marketing, Business Administration, or related field (Field is preferable). Excellent communication, interpersonal, and negotiation skills. Creative thinking and problem-solving abilities. Proficient in MS PowerPoint and with some knowledge of AI tools Ability to work effectively in a fast-paced, dynamic environment. Flexibility to travel and work evenings or weekends as required for events and activations.