Digital Marketing - Sr.Officer/Asst.Manager

Hathi Cement; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hathi Cement in Ahmedabad seeks a senior Brand & Marketing lead to drive integrated campaigns across B2B and B2C, strengthening brand equity and customer engagement.

You will own the content calendar, manage digital channels (Meta, LinkedIn, YouTube, Google), lead influencer partnerships, and oversee performance marketing with Analytics-driven optimization.

Collaborate with dealers, contractors, architects, and homeowners, coordinate with agencies, and deliver campaigns on time and within budget.

Qualifications

• Develop and execute integrated 360 marketing campaigns.
• Lead digital marketing across Meta, LinkedIn, YouTube, Google.
• Own content calendar and digital communication strategy.

Responsibilities

• Drive 360 marketing campaigns aligned with business objectives.
• Lead paid media across Meta, LinkedIn, YouTube, Google.
• Own content calendar; produce brand films, videos, testimonials.
• Plan digital GTM campaigns for product launches.
• Identify influencer collaborations and measure ROI.
• Define KPIs and prepare performance dashboards.
• Coordinate with agencies and internal teams to deliver on time.

Skills

Brand Management

Digital Marketing

Performance Marketing

Content Strategy

Video & Creative Production

Social Media Marketing

Go-to-Market Strategy

Influencer Marketing

Marketing Analytics

Campaign Management

Cross-functional Collaboration

Project Management

Tools

Google Analytics

SEO

Job description

Role Overview

Drive integrated brand and digital marketing initiatives to strengthen brand equity, enhance customer and channel partner engagement, and support business growth across B2B and B2C segments. The role will own digital campaigns, content production, social media, product launches, and performance marketing while ensuring consistent brand communication.

Key Responsibilities

1. Brand & Marketing

• Develop and execute integrated 360 marketing campaigns aligned with business objectives.
• Strengthen brand positioning across digital and offline touchpoints.
• Translate consumer and market insights into impactful marketing initiatives.
• Support brand-building across dealers, influencers, contractors, architects, and homeowners.

2. Digital Marketing

• Lead digital marketing across Meta, LinkedIn, YouTube, Google, and emerging platforms.
• Plan and manage paid media campaigns to maximize reach, engagement, and lead generation.
• Track campaign performance using Google Analytics and other analytics tools, and optimize media spend based on insights.
• Improve website traffic, SEO, and overall digital visibility.

3. Content & Creative Production

• Own the annual content calendar and digital communication strategy.
• Lead the production of brand films, product videos, customer testimonials, reels, influencer videos, podcasts, and other digital assets.
• Coordinate with creative agencies, production houses, photographers, and designers to ensure high-quality content.
• Ensure all content aligns with brand guidelines and campaign objectives.

4. Product Launches & GTM

• Plan and execute digital go-to-market campaigns for new product launches.
• Develop integrated launch campaigns covering digital, influencer, PR, and trade communication.
• Coordinate cross-functional teams for timely campaign execution.

5. Influencer & Partnership Marketing

• Identify and manage influencer collaborations and strategic brand partnerships.
• Execute influencer campaigns to improve awareness, engagement, and product communication.
• Measure campaign effectiveness and ROI.

6. Analytics & Performance

• Define campaign KPIs and monitor brand, digital, and social media performance.
• Analyze audience behavior and campaign data to improve content, media mix, and customer engagement.
• Prepare dashboards and actionable performance reports for management.

7. Stakeholder & Agency Management

• Manage relationships with digital, creative, media, PR, and production agencies.
• Coordinate with internal teams to deliver campaigns on time and within budget.
• Ensure consistent brand communication across all platforms.

Key Competencies

• Brand Management
• Digital Marketing & Performance Marketing
• 360 Campaign Management
• Content Strategy & Storytelling
• Video & Creative Production Management
• Social Media Marketing
• Product Launch & Go-to-Market Strategy
• Influencer & Partnership Marketing
• Paid Media & Marketing Analytics
• Consumer Insights
• Agency & Vendor Management
• Cross-functional Collaboration
• Project Management