Social Media Specialist

Proficient Amritsar; Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Proficient Amritsar in Bengaluru is seeking a Content Lead to manage content strategy across digital platforms. You will plan, create, edit, and execute content, lead a team of writers and creatives, and ensure consistent brand messaging.

The role requires strong writing, storytelling, social media, and SEO skills, with collaboration across marketing, design, and digital teams to drive engagement and lead generation.

Qualifications

• Experience in developing and executing content strategies aligned with marketing goals.
• Strong writing and editing skills with ability to create engaging copy.
• Proven ability to lead a content team and manage calendars.

Responsabilités

• Develop and execute content strategies aligned with business objectives.
• Plan, create, edit, and manage content for websites, blogs, and social channels.
• Lead content calendars and ensure timely delivery.
• Create copy for social posts, ads, emails, and materials.
• Guide writers, designers, and creatives to maintain brand messaging.
• Ensure consistent tone and content quality across platforms.
• Research content trends, competitors, and SEO opportunities.
• Collaborate with marketing, design and social teams.
• Optimize content using SEO best practices and monitor performance.
• Review content before publication and generate ideas for engagement.

Connaissances

Content Strategy

Copywriting

Social Media

SEO

Storytelling

Content Calendar

Team Leadership

Digital Marketing

Editing & Proofreading

Brand Communication

Description du poste

We are looking for a creative and experienced Content Lead to manage content strategy, planning, creation, and execution across digital platforms. The candidate should have strong content writing, storytelling, social media, and team management skills.

Key Responsibilities

• Develop and execute content strategies aligned with business and marketing objectives.
• Plan, create, edit, and manage engaging content for websites, blogs, social media, and marketing campaigns.
• Lead content calendars and ensure timely content delivery.
• Create compelling copy for social media posts, advertisements, email campaigns, and promotional materials.
• Manage and guide content writers, designers, and creative teams.
• Ensure consistent brand messaging, tone, and content quality across platforms.
• Conduct content research, competitor analysis, and trend monitoring.
• Collaborate with marketing, design, and social media teams.
• Optimize website and blog content using SEO best practices.
• Monitor content performance, engagement, and campaign results.
• Review and proofread content before publication.
• Generate creative ideas for brand awareness, audience engagement, and lead generation.

Required Skills

• Content Strategy & Planning
• Content Writing & Copywriting
• Social Media Content Management
• SEO & Keyword Research
• Creative Writing & Storytelling
• Content Calendar Management
• Team Leadership & Coordination
• Digital Marketing Knowledge
• Editing & Proofreading
• Brand CommunicationRole & responsibilities