Senior Creative Strategist (Copywriting)

Schbang; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading advertising agency in Mumbai is seeking a Senior Creative Strategist (Copywriting) to drive creative duties across brands. Your role will involve campaign planning, managing junior creatives, and presenting innovative ideas that meet client goals. The ideal candidate has strong creative thinking, communication skills, and experience in developing interactive strategies. This full-time position offers an opportunity to work in a dynamic environment focused on excellence.

Qualifications

• Strong creative thinking and problem-solving skills.
• Ability to develop and propose value-added, creative interactive strategies.
• Knowledge of industry trends and competitor offerings.

Responsibilities

• Carry out creative duties on multiple brands in campaign planning and copywriting.
• Work with the New Business team on creative ideation for pitches.
• Ensure the creative work meets high standards and seek award nominations.

Skills

Creative thinking

Problem-solving

Communication

Collaboration

Attention to detail

Project management

Microsoft Office Suite

Adobe Creative Suite

Understanding target audience

Moment marketing campaigns

Job description

Overview

Senior Creative Strategist (Copywriting)

Responsibilities

• Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
• Work with the New Business team on all creative ideation and a creative showcase for any pitch.
• Present the entire creative plan for any campaign or narration of any script to clients on any brand.
• Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
• Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
• Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
• Provide visual direction to the graphic design team on any idea or concept that comes from your team.
• Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
• Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
• Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
• Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
• Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.

Skills Required

• Strong creative thinking and problem-solving skills.
• Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
• Knowledge of industry trends and competitor offerings.
• Strong communication and collaboration skills.
• Ability to manage a team of junior creative resources and provide direction to them.
• Attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Understanding of target audience and ability to create content that appeals to them.
• Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing
• Industries: Advertising Services