Digital Advertsing Specialist (Paid Media)

Wipro; Chennai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Wipro Limited in Chennai is seeking a Digital Advertising Specialist (Paid Media) to manage end-to-end paid media campaigns. You will own setup, trafficking, targeting, budgeting, bidding, optimization and reporting across search, social and programmatic channels.

The role requires a graduate degree and 3–6 years of relevant experience, with night-shift alignment to US business hours. Expect collaboration with stakeholders and strict governance in a global delivery environment.

Qualifications

• Graduate degree in Marketing, Advertising, Media, Analytics or related discipline preferred.
• Hands-on experience with paid media campaigns across search and social platforms is required.

Responsibilities

• Review campaign requirements and media plans.
• Set up and traffic campaigns and monitor pacing, delivery and performance.
• Optimize campaigns against objectives and prepare performance reports.

Skills

Paid Search

Paid Social

Programmatic Display

Video & Audio

Campaign setup

Budget management

Audience targeting

Bid optimization

Performance analysis

Reporting

Quality checks

Troubleshooting

Campaign ownership

Education

Graduate degree

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

DV360

The Trade Desk

Job description

Digital Advertsing Specialist (Paid Media) Job Description Job Title: Digital Advertsing Specialist (Paid Media) City: Chennai State/Province: Tamil Nadu Posting Start Date: 10/9/26 Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

Job Description

Position:Digital Advertising Specialist (Paid Media)

Wipro Band:B1

Voice/ Non-Voice: Predominantly non-voice; periodic stakeholder interaction

Shift:Night shift (9.5 hours), primarily aligned to US business hours; specific shifts may vary by market and client requirements

Qualification:Graduate degree required; Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, Technology, or related discipline preferred

Experience:36-72 months

Experience Breakup:3-6 years of relevant experience in Paid Search, Paid Social, Programmatic Display, Video or Audio, media buying, media planning, performance marketing, digital advertising operations, or campaign management; hands-on campaign ownership strongly preferred

Essential Hiring Skills:

• Hands-on expertise in at least one core paid media discipline: Paid Search, Paid Social, or Programmatic Display, Video & Audio
• campaign setup and trafficking
• budget and pacing management
• audience targeting
• bid and inventory optimization
• performance analysis
• reporting
• quality checks
• troubleshooting
• ability to independently manage campaigns from setup through optimization and reporting

Good to have Hiring Skills:

• Media buying and/or media planning experience
• platform exposure to Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, or similar platforms
• agency, performance marketing, trading desk, or digital advertising operations background
• Excel and presentation skills
• relevant platform certifications

Trainable Skills:

• Client-specific products, platforms and workflows
• intake and campaign governance process
• reporting templates and dashboards
• escalation matrix
• documentation, quality and compliance standards

Responsibilities:

• Review campaign requirements and media plans
• set up and traffic campaigns
• configure targeting, budgets, bids and inventory
• monitor pacing, delivery and performance
• optimize campaigns against agreed objectives
• conduct pre-launch and in-flight quality checks
• troubleshoot delivery issues
• prepare reports and performance insights
• maintain accurate documentation
• coordinate with internal and client stakeholders
• comply with platform, process and governance standards

Languages:English (Read/Write/Speak)

Nationality:Indian

Job Location:Chennai/Pune (Work from office)

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