Senior Executive

Wipro; Pune District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Wipro is seeking a Digital Marketing Specialist with strong performance marketing and paid media expertise to manage end-to-end campaigns, optimize performance, and drive leads across Google Ads and Meta Ads.

The role involves planning, executing, monitoring, and reporting on campaigns, analyzing metrics such as CTR, CPA, ROI and ROAS, and collaborating with multiple clients and teams to achieve marketing objectives.

Qualifications

• Hands-on experience in managing end-to-end digital campaigns.
• Strong understanding of performance metrics and optimization strategies.
• Experience with lead generation campaigns and client handling is a plus.

Responsibilities

• Manage end-to-end paid marketing campaigns.
• Plan, execute, monitor, and optimize digital advertising campaigns.
• Drive lead generation through various digital channels.
• Manage and optimize campaign budgets for maximum ROI.
• Analyze campaign performance using CTR, CPA, ROI, and ROAS.
• Coordinate with stakeholders to understand business objectives and marketing goals.
• Prepare performance reports and provide optimization recommendations.
• Coordinate with multiple clients/business teams to deliver campaign objectives.

Skills

Paid Media

Performance Marketing

PPC

SEM

Google Ads

Meta Ads

Campaign Optimization

Budget Management

Lead Generation

CTR, CPA, ROI & ROAS Analysis

Job description

Job Title: Digital Marketing Specialist | Performance Marketing

Company: Wipro (For Cumulus)

Experience: 3-8 Years

Location: Pune

Employment Type: Full-Time

Job Summary

We are looking for a Digital Marketing professional with strong experience in Performance Marketing and Paid Media campaigns. The ideal candidate should have hands‑on expertise in managing end‑to‑end digital campaigns, optimizing performance, generating leads, and working with advertising platforms such as Google Ads and Meta Ads.

Key Responsibilities

• Manage end‑to‑end paid marketing campaigns.
• Plan, execute, monitor, and optimize digital advertising campaigns.
• Drive lead generation through various digital channels.
• Manage and optimize campaign budgets for maximum ROI.
• Analyze campaign performance using key metrics such as CTR, CPA, ROI, and ROAS.
• Work closely with stakeholders to understand business objectives and marketing goals.
• Prepare performance reports and provide optimization recommendations.
• Coordinate with multiple clients/business teams to deliver campaign objectives.

Required Skills

• Paid Media
• Performance Marketing
• PPC (Pay-Per-Click)
• SEM (Search Engine Marketing)
• Google Ads
• Meta Ads (Facebook & Instagram Ads)
• Campaign Optimization
• Budget Management
• Lead Generation
• CTR, CPA, ROI & ROAS Analysis
• Digital Advertising
• Campaign Performance Reporting

Preferred Candidate Profile

• Experience managing end-to-end digital marketing campaigns.
• Strong understanding of campaign metrics and optimization strategies.
• Experience in lead generation campaigns.
• Exposure to client handling and business requirement gathering.
• Agency experience preferred.
• Excellent communication and stakeholder management skills.