Digital Advertsing Specialist (Paid Media)

Wipro; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Wipro is seeking a Digital Advertising Specialist (Paid Media) in Chennai/Pune to own paid media campaigns across Search, Social, and Programmatic channels. This role involves end-to-end management from setup through optimization and reporting.

The candidate should hold a graduate degree and have 3–6 years in paid media, with hands-on experience in platforms like Google Ads, Meta, and DV360. Night shifts align to US business hours.

Qualifications

• Graduate degree required; Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, Technology, or related discipline preferred.
• Hands-on campaign ownership across paid search, paid social, programmatic display, video or audio.
• Experience in media buying/planning and performance marketing.

Responsibilities

• Review campaign requirements and media plans; set up and traffic campaigns; configure targeting, budgets, bids and inventory; monitor pacing, delivery and performance.
• Optimize campaigns against objectives; conduct quality checks; troubleshoot delivery issues; prepare reports and performance insights.
• Coordinate with internal and client stakeholders; maintain documentation; comply with standards.

Skills

paid media expertise

campaign setup & optimization

performance analysis

budget management

Education

Graduate degree

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

DV360

The Trade Desk

Job description

Position:

Digital Advertising Specialist (Paid Media)

Voice/ Non-Voice:

Voice

Shift:

Night shift (9.5 hours), primarily aligned to US business hours; specific shifts may vary by market and client requirements

Qualification:

Graduate degree required; Marketing, Advertising, Media, Communications, Business, Analytics, Commerce, Technology, or related discipline preferred

Experience:

36-72 months

Experience Breakup:

3-6 years of relevant experience in Paid Search, Paid Social, Programmatic Display, Video or Audio, media buying, media planning, performance marketing, digital advertising operations, or campaign management; hands-on campaign ownership strongly preferred

Essential Hiring Skills:

• Hands-on expertise in at least one core paid media discipline: Paid Search, Paid Social, or Programmatic Display, Video & Audio; campaign setup and trafficking; budget and pacing management; audience targeting; bid and inventory optimization; performance analysis; reporting; quality checks; troubleshooting; ability to independently manage campaigns from setup through optimization and reporting

Good to have Hiring Skills:

• Media buying and/or media planning experience; platform exposure to Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, or similar platforms; agency, performance marketing, trading desk, or digital advertising operations background; Excel and presentation skills; relevant platform certifications

Trainable Skills:

• Client-specific products, platforms and workflows; intake and campaign governance process; reporting templates and dashboards; escalation matrix; documentation, quality and compliance standards

Responsibilities:

• Review campaign requirements and media plans; set up and traffic campaigns; configure targeting, budgets, bids and inventory; monitor pacing, delivery and performance; optimize campaigns against agreed objectives; conduct pre-launch and in-flight quality checks; troubleshoot delivery issues; prepare reports and performance insights; maintain accurate documentation; coordinate with internal and client stakeholders; comply with platform, process and governance standards

Languages:

English (Read/Write/Speak)

Nationality:

Indian

Job Location:

Chennai/Pune (Work from office)

Wipro Band:

B1

Job description:

Digital Advertising Specialist (Paid Media)

Essential Hiring Skills:

• Hands-on expertise in at least one core paid media discipline: Paid Search, Paid Social, or Programmatic Display, Video & Audio; campaign setup and trafficking; budget and pacing management; audience targeting; bid and inventory optimization; performance analysis; reporting; quality checks; troubleshooting; ability to independently manage campaigns from setup through optimization and reporting

Good to have Hiring Skills:

• Media buying and/or media planning experience; platform exposure to Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, DV360, The Trade Desk, or similar platforms; agency, performance marketing, trading desk, or digital advertising operations background; Excel and presentation skills; relevant platform certifications

Trainable Skills:

• Client-specific products, platforms and workflows; intake and campaign governance process; reporting templates and dashboards; escalation matrix; documentation, quality and compliance standards

Responsibilities:

• Review campaign requirements and media plans; set up and traffic campaigns; configure targeting, budgets, bids and inventory; monitor pacing, delivery and performance; optimize campaigns against agreed objectives; conduct pre-launch and in-flight quality checks; troubleshoot delivery issues; prepare reports and performance insights; maintain accurate documentation; coordinate with internal and client stakeholders; comply with platform, process and governance standards

Languages:

English (Read/Write/Speak)

Nationality:

Indian

Job Location:

Chennai/Pune (Work from office)

Mandatory Skills:

Business Analyst/ Data Analyst(Media).

Experience:

1-3 Years.

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.