Digital Ads Specialist (Remote)

Abacus.AI

India

Hybrid

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

Abacus.AI is seeking a Digital Ads Specialist to own and scale performance marketing campaigns. You'll manage substantial ad budgets across Google Ads, TikTok, and Meta (Instagram/Facebook), optimizing for maximum ROI.

The ideal candidate will have 2+ years of experience in managing paid advertising campaigns with proven results and hands-on experience with various ad management platforms. Compensation ranges between 8-12 LPA (flexible).

Qualifications

2+ years managing paid advertising campaigns, with proven results.
Hands-on experience with Google Ads, TikTok Ads Manager, and Meta Ads Manager.
Strong grasp of conversion tracking, pixel setup, and performance analytics.

Responsibilities

Launch and optimize paid campaigns across Google Ads, TikTok Ads, and Meta Ads.
A/B test ad creatives and audiences to maximize performance.
Brief creative teams on high-converting ad concepts based on data insights.

Skills

Managing paid advertising campaigns

Google Ads

TikTok Ads Manager

Meta Ads Manager

Conversion tracking

Performance analytics

Job description

We're seeking a Digital Ads Specialist to own and scale our performance marketing campaigns. You'll manage substantial ad budgets across Google Ads, TikTok, and Meta (Instagram/Facebook), optimizing for maximum ROI and customer acquisition.

Responsibilities

Launch and optimize paid campaigns across Google Ads, TikTok Ads, and Meta Ads (Facebook/Instagram)
A/B test ad creatives and audiences to maximize performance
Brief creative teams on high-converting ad concepts based on data insights

Requirements