Digital Ads Specialist (Remote)

Abacus.AI; India; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Abacus.AI is seeking a Digital Ads Specialist to own and scale performance marketing campaigns. You'll manage substantial ad budgets across Google Ads, TikTok, and Meta (Instagram/Facebook), optimizing for maximum ROI.

The ideal candidate will have 2+ years of experience in managing paid advertising campaigns with proven results and hands-on experience with various ad management platforms. Compensation ranges between 8-12 LPA (flexible).

Qualifications

• 2+ years managing paid advertising campaigns, with proven results.
• Hands-on experience with Google Ads, TikTok Ads Manager, and Meta Ads Manager.
• Strong grasp of conversion tracking, pixel setup, and performance analytics.

Responsibilities

• Launch and optimize paid campaigns across Google Ads, TikTok Ads, and Meta Ads.
• A/B test ad creatives and audiences to maximize performance.
• Brief creative teams on high-converting ad concepts based on data insights.

Skills

Managing paid advertising campaigns

Google Ads

TikTok Ads Manager

Meta Ads Manager

Conversion tracking

Performance analytics

Job description

We're seeking a Digital Ads Specialist to own and scale our performance marketing campaigns. You'll manage substantial ad budgets across Google Ads, TikTok, and Meta (Instagram/Facebook), optimizing for maximum ROI and customer acquisition.

Responsibilities

• Launch and optimize paid campaigns across Google Ads, TikTok Ads, and Meta Ads (Facebook/Instagram)
• A/B test ad creatives and audiences to maximize performance
• Brief creative teams on high-converting ad concepts based on data insights

Requirements

• 2+ years managing paid advertising campaigns (not SEO) with proven results
• Hands‑on experience with Google Ads, TikTok Ads Manager, and Meta Ads Manager
• Strong grasp of conversion tracking, pixel setup, and performance analytics

Compensation: 8-12 LPA (flexible)

You must be able to have some PST overlap in your work hours (until 11 AM PST is ideal)