Senior Executive Ad Ops, Brand Business

AnyMind Group; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

AnyMind Group in Mumbai is seeking a senior executive with extensive experience in ad operations, specializing in optimizing digital advertising strategies and driving revenue growth. You will lead cross-functional teams to deliver client objectives and implement innovative ad technologies.

The role requires 3–5 years in digital ad operations, proficiency in major platforms, and strong analytical and communication skills.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3–5 years of experience in digital ad operations or campaign management.
• Proficiency in ad platforms (Google Ad Manager, DV360, The Trade Desk, etc.).
• Strong understanding of programmatic advertising, ad tagging, and performance metrics.
• Excellent communication and project management abilities.
• Knowledge of programmatic ecosystem and how RTB works.
• Proficiency in Excel to derive the campaign data and optimize the campaigns accordingly.

Responsibilities

• Oversee end‑to‑end management of digital advertising campaigns across multiple platforms (e.g., Google Ads, Meta, programmatic platforms).
• Monitor campaign performance and ensure timely execution, delivery, and optimization to meet client KPIs.
• Manage ad trafficking, tag implementation, and troubleshooting across ad servers and platforms.
• Ensure accurate targeting, pacing, and inventory management for all campaigns.
• Analyze campaign performance data, generate actionable insights, and create detailed client reports.
• Provide recommendations for optimizing performance and meeting revenue goals.
• Coordinate with sales, account management, and creative teams to ensure alignment on campaign objectives and deliverables.
• Collaborate with product and engineering teams to improve ad delivery processes and resolve technical challenges.
• Conduct regular audits to ensure campaigns meet quality standards, brand safety guidelines, and compliance requirements.
• Stay updated on industry trends, tools, and emerging technologies to enhance operations.

Skills

Analytical thinking

Communication

Project management

Problem solving

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Ad Manager

DV360

The Trade Desk

Excel

Job description

We are hiring a results‑driven senior executive with extensive experience in ad operations, specializing in optimizing digital advertising strategies, campaign execution, and revenue growth. A strong background in leading cross‑functional teams, implementing innovative ad technologies, and ensuring seamless delivery of client objectives.

What You’ll Do

• Oversee end‑to‑end management of digital advertising campaigns across multiple platforms (e.g., Google Ads, Meta, programmatic platforms).
• Monitor campaign performance and ensure timely execution, delivery, and optimization to meet client KPIs.
• Manage ad trafficking, tag implementation, and troubleshooting across ad servers and platforms.
• Ensure accurate targeting, pacing, and inventory management for all campaigns.
• Analyze campaign performance data, generate actionable insights, and create detailed client reports.
• Provide recommendations for optimizing performance and meeting revenue goals.
• Coordinate with sales, account management, and creative teams to ensure alignment on campaign objectives and deliverables.
• Collaborate with product and engineering teams to improve ad delivery processes and resolve technical challenges.
• Conduct regular audits to ensure campaigns meet quality standards, brand safety guidelines, and compliance requirements.
• Stay updated on industry trends, tools, and emerging technologies to enhance operations.

Who You Are

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3‑5 years of experience in digital ad operations or campaign management.
• Proficiency in ad platforms (Google Ad Manager, DV360, The Trade Desk, etc.).
• Strong understanding of programmatic advertising, ad tagging, and performance metrics.
• Exceptional analytical and problem‑solving skills.
• Excellent communication and project management abilities.
• Knowledge of programmatic ecosystem and how RTB works.
• Proficiency in Excel to derive the campaign data and optimize the campaigns accordingly.
• Knowledge of viewability vendors, ad servers, trackers, etc.

Why You’ll Love It

• Competitive salary.
• Performance review (2 times a year).
• Annual leaves.
• Medical insurance.
• Creative office environment.
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.