Deputy Sales Manager ,Retail

Sika; Bharuch District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Sika in India is seeking a sales professional to drive distribution and sales objectives for key brands in the on-trade channel, implementing strategies for price, promotions, and merchandising across Hardware, Paints, Cement, and Sanitary segments.

The role emphasizes building strong trade relationships with distributors and PoS, achieving KPIs, and ensuring timely data updates in CRM; the candidate should have 5+ years FMCG sales experience, and good English and local language skills.

Qualifications

• Graduate in any stream or MBA in Sales & Marketing.
• 5+ years of sales experience in FMCG or building materials.
• Experience in construction chemicals preferred.
• Good command of English and local language.

Responsibilities

• Drive distribution and sales for key brands in on-trade channels.
• Ensure compliance of sales, price management, promotions and merchandising.
• Achieve distribution targets for specific SKUs and channels.
• Identify and activate promotions; evaluate results for management.
• Manage trade accounts and relationships with distributors.
• Report sales activities in Salesforce.com or CRM tools.
• Meet monthly sales targets and grow PoS footprint.

Skills

Interpersonal skills

English & local language

Analytical thinking

Disciplined people management

MS Office & CRM

Pressure handling

Creative problem solving

Team player

Education

Graduate in any stream

MBA Sales & Marketing

Tools

MS Office

CRM software

Job description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Job Description

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
• To ensure full compliance of sales, price management, promotion and merchandising

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management

Trade Relationships

• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts

Sales Management

• To achieve the following core KPIs
  • Monthly sales target volume
  • Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

• Graduate in any stream / MBA Sales & marketing
• 5 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
• Experience Construction Chemicals would be preferred
• Good in english & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Computer skills - MS office & CRM
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player

Additional Information

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.