Deputy Sales Manager ,Retail

Sika AG; Bharuch District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Sika in India seeks a field sales professional to drive distribution and sales of key brands in on-trade channels across hardware, paints, cement and sanitary segments. You will implement sales strategies, ensure price, promotions and merchandising compliance, and build strong trade relationships.

The role emphasizes credit management, timely collections, and achieving monthly KPIs, including increasing PoS and sales targets, with Salesforce updates and data-driven improvements.

Qualifications

• MBA in Sales & Marketing is required.
• Minimum 5+ years of FMCG sales experience.
• Experience with construction chemicals preferred.

Responsibilities

• Achieve distribution and sales objectives for key brands in the on-trade channel.
• Ensure compliance of sales, price management, promotion and merchandising.
• Drive sales in Hardware, Paints, Cement and Sanitary channels with high PoS presence.
• Identify and negotiate promotional activities; evaluate results.
• Assess credit terms and manage receivables; maintain distributor relationships.
• Provide timely information to update Salesforce.com; monitor outlet data and targets.

Skills

English language fluency

Gujarati language

Interpersonal skills

Analytical thinking

Team player

Education

MBA in Sales & Marketing

Graduate in any stream

Tools

Salesforce.com

Job description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Job Description

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
• To ensure full compliance of sales, price management, promotion and merchandising

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts
• To achieve the following core KPIs
  • Monthly sales target volume
  • Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

• Graduate in any stream / MBA Sales & marketing
• 5 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
• Experience Construction Chemicals would be preferred
• Good in english & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player

Additional Information

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.