Deputy Manager - Sales And Business Development

Adani Group; Bilaspur; On-site; INR 5,000,000 - 8,000,000; Full time

Job summary

Adani Group in India seeks a Senior Sales & Marketing leader to drive growth across the CNG, Industrial, Commercial and Domestic segments, overseeing BD, sales and marketing teams and expanding channel networks.

You will lead cross-functional efforts to optimize station performance, forge OEM and fleet partnerships, and deliver strategic volume growth across distributed geographies, while coordinating with government bodies and stakeholders.

Qualifications

• Bachelor's degree in engineering with MBA/PGDM preferred.
• 15+ years in Sales & Marketing leadership roles in geographically distributed businesses.
• Strong exposure to B2B sales, branding, and marketing; CGD industry preferred.

Responsibilities

• Plan and execute new CNG stations establishment targets in the GA.
• Identify high-potential locations based on traffic and demand mapping.
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives).
• Improve station throughput, uptime, and productivity.
• Oversee contract management of existing customers (pricing, renewals, commitments).
• Target new industrial customers via cluster mapping and fuel-switch opportunities.
• Identify low-hanging fruits (underutilized loads, partial conversions).
• Drive strategic volume enhancement initiatives.
• Manage existing commercial client base (hotels, hospitals, institutions).
• Target new customer acquisition in high-density zones.
• Identify quick-win/low-hanging opportunities.
• Execute fuel conversion strategies.
• Drive household connections via builder & RWA engagement.
• Develop channel network: DMA & FSO.
• Execute awareness campaigns and conversion drives.
• Conduct GA surveys for demand assessment (industrial, transport, residential clusters).
• Develop micro-market strategies for each segment.
• Liaise with government bodies, local authorities, municipal corporations.
• Support approvals for stations, RoW, and infrastructure development.
• Provide leadership to the BD, Sales, and Marketing teams.
• Drive execution through delegation, monitoring, and performance reviews.
• Build high-performance culture and capability development.
• Coordinate with Projects, Operations, and Pricing teams for execution alignment.
• Track segment-wise performance (CNG, Industrial, Commercial, Domestic).
• Monitor station commissioning, customer addition, and volume targets.

Skills

Leadership

B2B sales

Stakeholder management

Branding & marketing

CGD experience

Business development

Education

B.E. in Engineering

MBA/PGDM

Job description

Job Description:

Responsibilities

CNG Business Development & Operations :

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity

Industrial Segment :

• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Drive strategic volume enhancement initiatives

Commercial Segment :

• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones
• Identify quick-win/low-hanging opportunities
• Execute fuel conversion strategies

Domestic (PNG) Segment :

• Drive household connections via builder & RWA engagement
• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
• Execute awareness campaigns and conversion drives

GA Strategy & Expansion :

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
• Develop micro-market strategies for each segment

Stakeholder Management:

• Liaise with government bodies, local authorities, municipal corporations
• Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management:

• Provide leadership to the BD, Sales, and Marketing teams
• Drive execution through delegation, monitoring, and performance reviews
• Build high-performance culture and capability development

Cross-Functional Coordination:

• Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting:

• Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
• Monitor station commissioning, customer addition, and volume targets.

Qualifications

Education Qualification:

Bachelors degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience:

• 15+ years of experience in Sales & Marketing leadership roles
• Experience in managing geographically distributed businesses
• Strong exposure to B2B sales, branding, and marketing
• CGD industry experience preferred

Preferred Industry:

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.