Deputy Manager - Product Management

Ashirvad Pipes Private Limited; Karnataka; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Aliaxis is seeking a Deputy Manager - Product Management to own and support the development, execution, and performance of the assigned product portfolio. The role involves market analysis, lifecycle management, NPD/IPD, competitive intelligence, pricing support, and strong cross-functional collaboration.

You will drive portfolio growth by coordinating initiatives, supporting launches, and generating actionable market insights while ensuring governance across the portfolio.

Qualifications

• Portfolio strategy and growth defined and executed to hit profitability targets.
• Market, customer, and competitive intelligence to support portfolio decisions.
• Roadmaps aligned with customer needs, market opportunities and business priorities.
• Leadership of cross-functional product development and stage-gate processes.

Responsibilities

• Define and execute portfolio strategy aligned with business objectives and profitability targets.
• Generate actionable market and competitive intelligence to support portfolio decisions.
• Develop and manage product roadmaps aligned with customer needs and opportunities.
• Lead cross-functional product development projects through stage-gate processes.
• Manage products across lifecycle stages to maximize growth and strategic relevance.
• Develop pricing strategies to enhance competitiveness and profitability.
• Create compelling value propositions and go-to-market plans.
• Develop product communication tools and sales training materials.
• Establish KPIs and dashboards for portfolio performance.
• Ensure compliance with quality, regulatory, and safety requirements.

Skills

Portfolio Strategy

Product Lifecycle Management

Market & Competitive Intelligence

Product Roadmap & Innovation

IPD / NPD

Pricing & Profitability

Product Launch & Go-to-Market

PMR & Portfolio Governance

Value Engineering (VAVE)

Cross-Functional Stakeholder Mgmt

Job description

Role Summary:

The Deputy Manager - Product Management will own & support the development, execution, and performance management of the assigned product portfolio through market analysis, product lifecycle management, new product development, competitive intelligence, pricing support, and cross-functional collaboration. The role will contribute to portfolio growth by coordinating product initiatives, supporting product launches, generating actionable market insights, and enabling effective portfolio governance.

Roles and Responsibility:

• A. Portfolio Strategy & Growth · Define and execute the portfolio strategy aligned with business objectives, growth priorities, and profitability targets. · Identify portfolio gaps, growth opportunities, and white-space opportunities across segments, applications, channels, and geographies. · Develop category roadmaps and portfolio plans to drive market share, growth, and portfolio improvement. · prioritize investments and initiatives based on market attractiveness, strategic fit, competitive advantage, and commercial potential.
• B. Market, Customer & Competitive Insights · Generate actionable market, customer, and competitive intelligence to support portfolio decisions. · Track market trends, customer needs, industry developments, and emerging technologies. · Conduct competitor benchmarking across portfolio, pricing, positioning, value proposition, and go-to-market activities. · Translate insights into product, pricing, innovation, and growth opportunities.
• C. Product Roadmap & Innovation Management · Develop and manage product roadmaps aligned with customer needs, market opportunities, and business priorities. · Identify, evaluate, and prioritize IPD, NPD, and portfolio enhancement opportunities. · Define product concepts, business requirements, target applications, and commercial objectives. · Drive innovation pipeline governance from concept through commercialization.
• D. Product Development & Commercialization · Lead cross-functional product development projects through defined stage-gate processes. · Ensure timely completion of development milestones, validation activities, certifications, and launch readiness. · Coordinate customer trials, pilot programs, and technical validations. · Conduct post-launch reviews and track delivery against approved business cases.
• E. Portfolio Lifecycle & SKU Management · Manage products across lifecycle stages to maximize growth, profitability, and strategic relevance. · Monitor portfolio performance across revenue, volume, margin, inventory, and market adoption. · Lead SKU rationalization, portfolio simplification, migration, and phase-out initiatives. · Maintain portfolio integrity and product master data governance.
• F. Pricing, Profitability & Value Engineering · Develop pricing strategies to enhance competitiveness, value capture, and profitability. · Conduct pricing analysis, price-volume-mix reviews, and profitability assessments. · Identify and deliver VAVE and cost optimization initiatives without compromising customer value. · Evaluate business cases, investment returns, and margin improvement opportunities.
• G. Value Proposition & Go-to-Market · Develop compelling value propositions and positioning strategies for products and solutions. · Translate product features into customer and commercial benefits. · Define and execute product launch and go-to-market plans. · Monitor launch performance and drive corrective actions where required.
• H. Product Communication & Capability Building · Develop product communication tools, technical literature, sales assets, and training materials. · Enable Sales, Marketing, channel partners, and customers through effective product training. · Ensure consistency and accuracy of product messaging across all touchpoints. · Support customer-facing teams with product expertise and competitive positioning.
• I. Portfolio Governance & Business Performance · Establish KPIs, scorecards, and performance dashboards for the assigned portfolio. · Lead portfolio reviews, PMR discussions, and business performance assessments. · Track benefits realisation, portfolio health, innovation pipeline performance, and action closures. · Provide management with performance insights, recommendations, and decision support.
• J. Compliance, Risk & Quality Management · Ensure compliance with applicable quality, regulatory, safety, and legal requirements. · Support complaint analysis, corrective actions, and continuous product improvement. · Assess product risks throughout development, launch, and lifecycle stages. · Ensure robust product documentation, claims management, and certification compliance.
• K. Planning, Budgeting & Resource Management · Develop annual product plans, launch calendars, and portfolio priorities. · Manage product development, research, and market activation budgets. · Evaluate investment effectiveness and ensure optimal resource allocation. · Support annual planning and long-range business plans.
• L. Cross-Functional Stakeholder Management · Collaborate closely with Sales, Marketing, R&D, Manufacturing, Supply Chain, Finance, Quality, Procurement, and external partners. · Lead cross-functional alignment to ensure successful delivery of portfolio objectives. · Manage external agencies, consultants, development partners, and vendors where applicable. · Drive accountability, decision-making, and execution discipline across stakeholders.

Skills and Competencies

Portfolio Strategy & Category Management, Product Lifecycle Management, Market & Competitive Intelligence, Product Roadmap & Innovation Management, IPD / New Product Development, Pricing & Profitability Management, Product Launch & Go-to-Market, PMR & Portfolio Governance, Value Engineering (VAVE), and Cross-Functional Stakeholder Management.

Core Values for the Role (Aliaxis Values):

Embodies the Aliaxis values of We Care, We Dare, and We Deliver through customer focus, innovation-driven decision making, collaborative leadership, ownership, and execution excellence. At Aliaxis, we design sustainable, easy to install, and innovative solutions to address the world’s water challenges and accelerate the transition to clean energy. Thanks to our 15,000+ employees in over 40 countries, our pipes and fitting systems meet our customers’ most demanding needs for the building, infrastructure, industrial and agriculture sectors. Read more about us www.aliaxis.com.

Aliaxis Purpose

Aliaxis has embarked on a positive journey with its “Growth with Purpose” strategy, implementing ambitious, urgent actions for sustainability and innovation that will pay off in the short term. By 2025, we will be focusing on the areas where we can create the biggest impact: on carbon reduction in our plants and on increasing the share of recycled content in our products. In conjunction, we will continue to develop more and better water solutions for society as a whole. We are looking for passionate people that want to be part of our journey and embrace the behaviors that we at Aliaxis stand for: We Dare to challenge the status quo, to innovate and to learn fast, We Care for the environment, our customers and each other, We Deliver by taking accountability for our decisions and actions.