Role Summary
The Manager - Product Management will own the strategy, development, commercialization, and lifecycle performance of the assigned portfolio. Identify market opportunities, build product roadmaps, lead cross-functional product-development initiatives, develop value propositions and go-to-market plans, manage pricing and profitability, and monitor portfolio performance to deliver sustainable business growth.
Roles and Responsibility
A. Portfolio Strategy & Growth
- Define and execute the portfolio strategy aligned with business objectives, growth priorities, and profitability targets.
- Identify portfolio gaps, growth opportunities, and white-space opportunities across segments, applications, channels, and geographies.
- Develop category roadmaps and portfolio plans to drive market share, growth, and portfolio improvement.
- prioritize investments and initiatives based on market attractiveness, strategic fit, competitive advantage, and commercial potential.
B. Market, Customer & Competitive Insights
- Generate actionable market, customer, and competitive intelligence to support portfolio decisions.
- Track market trends, customer needs, industry developments, and emerging technologies.
- Conduct competitor benchmarking across portfolio, pricing, positioning, value proposition, and go-to-market activities.
- Translate insights into product, pricing, innovation, and growth opportunities.
C. Product Roadmap & Innovation Management
- Develop and manage product roadmaps aligned with customer needs, market opportunities, and business priorities.
- Identify, evaluate, and prioritize IPD, NPD, and portfolio enhancement opportunities.
- Define product concepts, business requirements, target applications, and commercial objectives.
- Drive innovation pipeline governance from concept through commercialization.
D. Product Development & Commercialization
- Lead cross-functional product development projects through defined stage-gate processes.
- Ensure timely completion of development milestones, validation activities, certifications, and launch readiness.
- Coordinate customer trials, pilot programs, and technical validations.
- Conduct post-launch reviews and track delivery against approved business cases.
E. Portfolio Lifecycle & SKU Management
- Manage products across lifecycle stages to maximize growth, profitability, and strategic relevance.
- Monitor portfolio performance across revenue, volume, margin, inventory, and market adoption.
- Lead SKU rationalization, portfolio simplification, migration, and phase-out initiatives.
- Maintain portfolio integrity and product master data governance.
F. Pricing, Profitability & Value Engineering
- Develop pricing strategies to enhance competitiveness, value capture, and profitability.
- Conduct pricing analysis, price-volume-mix reviews, and profitability assessments.
- Identify and deliver VAVE and cost optimization initiatives without compromising customer value.
- Evaluate business cases, investment returns, and margin improvement opportunities.
G. Value Proposition & Go-to-Market
- Develop compelling value propositions and positioning strategies for products and solutions.
- Translate product features into customer and commercial benefits.
- Define and execute product launch and go-to-market plans.
- Monitor launch performance and drive corrective actions where required.
H. Product Communication & Capability Building
- Develop product communication tools, technical literature, sales assets, and training materials.
- Enable Sales, Marketing, channel partners, and customers through effective product training.
- Ensure consistency and accuracy of product messaging across all touchpoints.
- Support customer-facing teams with product expertise and competitive positioning.
I. Portfolio Governance & Business Performance
- Establish KPIs, scorecards, and performance dashboards for the assigned portfolio.
- Lead portfolio reviews, PMR discussions, and business performance assessments.
- Track benefits realisation, portfolio health, innovation pipeline performance, and action closures.
- Provide management with performance insights, recommendations, and decision support.
J. Compliance, Risk & Quality Management
- Ensure compliance with applicable quality, regulatory, safety, and legal requirements.
- Support complaint analysis, corrective actions, and continuous product improvement.
- Assess product risks throughout development, launch, and lifecycle stages.
- Ensure robust product documentation, claims management, and certification compliance.
K. Planning, Budgeting & Resource Management
- Develop annual product plans, launch calendars, and portfolio priorities.
- Manage product development, research, and market activation budgets.
- Evaluate investment effectiveness and ensure optimal resource allocation.
- Support annual planning and long-range business plans.
L. Cross-Functional Stakeholder Management
- Collaborate closely with Sales, Marketing, R&D, Manufacturing, Supply Chain, Finance, Quality, Procurement, and external partners.
- Lead cross-functional alignment to ensure successful delivery of portfolio objectives.
- Manage external agencies, consultants, development partners, and vendors where applicable.
- Drive accountability, decision-making, and execution discipline across stakeholders.
Skills and Competencies
Portfolio Strategy & Category Management, Product Lifecycle Management, Market & Competitive Intelligence, Product Roadmap & Innovation Management, IPD / New Product Development, Pricing & Profitability Management, Product Launch & Go-to-Market, PMR & Portfolio Governance, Value Engineering (VAVE), and Cross-Functional Stakeholder Management.
Core Values for the Role (Aliaxis Values)
Embodies the Aliaxis values of We Care, We Dare, and We Deliver through customer focus, innovation-driven decision making, collaborative leadership, ownership, and execution excellence.
Stakeholder Management
Internal
Senior Management, Sales, Marketing, R&D, Manufacturing, Quality, Supply Chain, Procurement, Finance, Legal, Service, IT, and HR
External
Customers, Channel Partners, Influencers, Consultants, Agencies, Suppliers, Laboratories, Industry Associations, Technology Partners, and Regulatory Authorities