Area Manager - Channel Sales - Agri

Ashirvad Pipes Private Limited; Kota; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aliaxis seeks a Sales professional in India to forecast revenue streams, develop market strategies in collaboration with the Regional Global Manager, and monitor sales performance. The role involves channel development, influencer engagement, and coordinating with distributors to drive growth across product lines.

You will lead area sales initiatives, analyze market trends, and contribute to branding and promotional activities to maximize visibility and sales impact.

Responsibilities

• Forecast revenue streams annually, quarterly and monthly.
• Collaborate with RGM to develop sales strategies to improve market share across product lines.
• Monitor area sales, analyze variances and implement area-specific action plans for revenue growth.
• Maintain sales staff and distributor performance records; provide productivity reports to management.
• Perform sales activities for major accounts and negotiate price and discounts in consultation with RGM.
• Map retail outlets, allocate them to the sales team and create beat plans for TGEs and TGMs.
• Drive distributor performance on sales, on-time delivery, and resolution of queries.
• Provide recommendations on distributor appointment and management systems.
• Develop channel strategies for primary and secondary sales; manage and expand channels.

Job description

Roles and Responsibility:

1. Accurately forecast annual, quarterly and monthly revenue streams
2. Collaborate with RGM to develop sales strategies to improve market share in all product lines.
3. Monitor area sales, analyse variances and develop & implement area specific sales action plans to ensure revenue growth across product categories.
4. Maintain sales staff and distributor performance records in order to effectively analyse business and individual performance; provide productivity reports as required to management.

Sales Execution

1. Perform sales activities for major accounts and negotiate sales price and discounts in consultation with RGM.
2. Map the retail outlets in the area and allocate them to the sales team.
3. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area.
4. Liaise with major accounts and negotiate sales price and discounts in consultation with RGM.
5. Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution.
6. Provide recommendations on new distributor appointment and distributor management system.
7. Channel Development for primary and secondary sales; channel management and expansion.

Market Intelligence and Analysis:

Constantly gather market and competitor intelligence, evaluate market trends and provide updates to RGM, along with recommendations for tackling Compile and analyse clustered specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area. Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities. Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets for demand generation.

1. 17. New Product Development planning & execution in the assigned area

Resource Management and Development

Responsible for the recruitment, direction, organisation, performance appraisal, control and motivation of sales team to accomplish specific sales objectives. Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies:

Problem-solving and analytical skills to interpret sales performance and market trend information. Ability to motivate and lead the sales team. Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite Ability to build relationships, Influencing and Negotiation ability Language: Fluent in English and local language

At Aliaxis, we design sustainable, easy to install, and innovative solutions to address the world’s water challenges and accelerate the transition to clean energy. Thanks to our 15,000+ employees in over 40 countries, our pipes and fitting systems meet our customers’ most demanding needs for the building, infrastructure, industrial and agriculture sectors. Read more about us www.aliaxis.com.

Aliaxis’ Purpose

Aliaxis has embarked on a positive journey with its “Growth with Purpose” strategy, implementing ambitious, urgent actions for sustainability and innovation that will pay off in the short term. By 2025, we will be focusing on the areas where we can create the biggest impact: on carbon reduction in our plants and on increasing the share of recycled content in our products. In conjunction, we will continue to develop more and better water solutions for society as a whole.

We are looking for passionate people that want to be part of our journey and embrace the behaviors that we at Aliaxis stand for: We Dare to challenge the status quo, to innovate and to learn fast, We Care for the environment, our customers and each other, We Deliver by taking accountability for our decisions and actions.