Manager - GTM Applications

Axis Communications; Bengaluru; Vor Ort; INR 2.500.000 - 4.000.000; Vollzeit

Zusammenfassung

Aliaxis in Bengaluru, India seeks a Manager GTM Applications to own and enhance CRM, Loyalty, and Distributor Management System (DMS) apps. You will partner with Sales, Marketing, Channel, and Customer Experience teams to drive strategy, digital transformation, and vendor governance.

You will lead end-to-end app lifecycle, define roadmaps, ensure security and scalability, and drive adoption of digital solutions while coordinating with external partners and internal IT teams.

Qualifikationen

• 10–12 years of experience in GTM applications (CRM, Loyalty & DMS) with managerial exposure.
• BE/BTech, MCA, MBA or equivalent as educational qualifications.
• Experience managing Sales, Marketing, Channel or Customer Engagement applications.
• Strong understanding of distributor-led business models and GTM processes.
• Proven track record delivering enterprise application projects and managing vendors.
• Experience in Manufacturing, Building Materials, Consumer Goods, or distribution-driven industries.

Aufgaben

• Own end-to-end lifecycle of CRM, Loyalty, and DMS applications.
• Define and execute the application roadmap aligned with business objectives.
• Ensure application availability, performance, security, and scalability.
• Drive digital transformation and adoption of digital solutions.
• Lead requirement gathering workshops and solution discussions with stakeholders.
• Act as the primary interface between business users, IT teams, and external partners.
• Manage CRM capabilities supporting customer engagement, lead management, opportunity management and sales automation.
• Drive enhancements to loyalty programs for distributors, dealers, plumbers, contractors, and influencers.
• Support campaign management, customer engagement initiatives, and analytics-driven decision making.
• Monitor and improve user adoption and business effectiveness.
• Manage DMS solutions supporting order management, secondary sales, inventory visibility, distributor operations, and channel programs.
• Improve sales force effectiveness and channel collaboration through technology solutions.
• Ensure seamless integration with ERP and other enterprise applications.
• Lead application implementation, upgrade, and enhancement projects.
• Manage external vendors, implementation partners, and support providers.
• Monitor project delivery, service levels, budgets, risks, and timelines.
• Ensure successful UAT, deployment, and post-go-live support.
• Ensure data quality, governance, and compliance across GTM applications.
• Drive reporting, dashboards, KPIs, and business analytics capabilities.
• Support integration of CRM, Loyalty, DMS, ERP, and other enterprise systems.
• Functional CRM Platforms (Salesforce); Loyalty Management Solutions; Distributor Management Systems (DMS); Channel & Customer Management Processes; Technical Enterprise Application Management System Integration & APIs; Data Management & Governance; Reporting & Analytics; Cloud Applications

Kenntnisse

Stakeholder Management

Vendor Management

Project & Program Management

Business Process Improvement

Team Leadership

Collaboration

Ausbildung

BE / BTech

MCA

MBA

Jobbeschreibung

Role Summary

The Manager GTM Applications will be responsible for managing and enhancing business-critical Go-To-Market (GTM) applications including CRM, Loyalty Management Platform, and Distributor Management System (DMS). The role will partner with Sales, Marketing, Channel, and Customer Experience teams to drive application strategy, digital transformation, business process optimization, vendor management and operational excellence.

Key Responsibilities

Application Ownership

• Own the end to end lifecycle of CRM, Loyalty, and DMS applications.


• Define and execute the application roadmap aligned with business objectives.


• Ensure application availability, performance, security, and scalability.


• Drive continuous improvement and adoption of digital solutions.


• Understanding of third-party application integrations using APIs, web services, and middleware platforms.

Business Partnership

• Collaborate with Sales, Marketing, Channel Management and Customer Service teams to understand business needs.


• Translate business requirements into scalable technology solutions.


• Lead requirement gathering workshops and solution discussions with stakeholders.


• Act as the primary interface between business users, IT teams, and external partners.

CRM & Loyalty Management

• Manage CRM capabilities supporting customer engagement, lead management, opportunity management and sales automation.


• Drive enhancements to loyalty programs for distributors, dealers, plumbers, contractors, and influencers.


• Support campaign management, customer engagement initiatives, and analytics-driven decision making.


• Monitor and improve user adoption and business effectiveness.

Distributor Management System (DMS)

• Manage DMS solutions supporting order management, secondary sales, inventory visibility, distributor operations, and channel programs.


• Improve sales force effectiveness and channel collaboration through technology solutions.


• Ensure seamless integration with ERP and other enterprise applications.

Project & Vendor Management

• Lead application implementation, upgrade, and enhancement projects.


• Manage external vendors, implementation partners, and support providers.


• Monitor project delivery, service levels, budgets, risks, and timelines.


• Ensure successful UAT, deployment, and post-go-live support.

Data, Analytics & Governance

• Ensure data quality, governance, and compliance across GTM applications.


• Drive reporting, dashboards, KPIs, and business analytics capabilities.


• Support integration of CRM, Loyalty, DMS, ERP, and other enterprise systems.

Functional

• Functional CRM Platforms (Salesforce)


• Loyalty Management Solutions


• Distributor Management Systems (DMS)


• Channel & Customer Management Processes


• Technical Enterprise Application Management System Integration & APIs


• Data Management & Governance


• Reporting & Analytics


• Cloud Applications

Requirement

• 10 - 12 Yrs of Exp into GTM Applications (CRM, Loyalty & DMS) with managerial experience.


• B.E./B.Tech, MCA, MBA or equivalent as your educational qualification


• Experience managing Sales, Marketing, Channel, or Customer Engagement applications.


• Strong understanding of distributor-led business models and GTM processes.


• Proven track record of delivering enterprise application projects and managing vendors.


• Experience in Manufacturing, Building Materials, Consumer Goods, or Distribution-driven industries.


• Stakeholder Management Vendor Management Project & Program Management Business Process Improvement Team Leadership & Collaboration

Aliaxis’ Purpose

At Aliaxis, we design sustainable, easy to install, and innovative solutions to address the world’s water challenges and accelerate the transition to clean energy. Thanks to our 15,000+ employees in over 40 countries, our pipes and fitting systems meet our customers’ most demanding needs for the building, infrastructure, industrial and agriculture sectors. Read more about us www.aliaxis.com. Aliaxis’ Purpose Aliaxis has embarked on a positive journey with its “Growth with Purpose” strategy, implementing ambitious, urgent actions for sustainability and innovation that will pay off in the short term. By 2025, we will be focusing on the areas where we can create the biggest impact: on carbon reduction in our plants and on increasing the share of recycled content in our products. In conjunction, we will continue to develop more and better water solutions for society as a whole. We are looking for passionate people that want to be part of our journey and embrace the behaviors that we at Aliaxis stand for: We Dare to challenge the status quo, to innovate and to learn fast, We Care for the environment, our customers and each other, We Deliver by taking accountability for our decisions and actions.