Manager - Product Management

Ashirvad Pipes Private Limited; Karnataka; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Aliaxis in Bangalore seeks an experienced Senior Product Manager to own the growth and profitability of the Water Storage Tank, Bath & Kitchen Fittings, and PTMT Taps categories. You will lead category strategy, portfolio optimization, pricing, and commercial execution while collaborating with Sales, Branding, R&D, Manufacturing, and Finance to capture market opportunities.

The role requires 8–12 years in product/category management in building materials or related sectors, with strong NPD and

Qualifications

• MBA/Engineering graduate with 8-12 years in Product/Category Management or related fields.
• Strong skills in NPD, pricing, market research, and portfolio management.
• Ability to translate market insights into profitable growth and strategic plans.
• Experience in Building Materials, plumbing, bathware or related industries is preferred.

Responsibilities

• Own the Annual Operating Plan (AOP) for the assigned categories with revenue and profitability targets.
• Lead end-to-end portfolio management across the product lifecycle and drive SKU optimization.
• Lead market research and translate insights into actionable growth opportunities.
• Drive New Product Development (NPD) through Stage-Gate processes with cross-functional teams.
• Own pricing, profitability and value engineering initiatives to improve margins.
• Collaborate with Sales, Branding, R&D, Manufacturing, Procurement, Finance and other stakeholders to execute category strategies.
• Develop go-to-market plans and support launches with compelling value propositions.

Skills

NPD

Portfolio management

Pricing strategy

Market research

Stakeholder management

Commercial acumen

Education

MBA/Engineering degree

Job description

Water Storage Tanks, Bath & Kitchen Fittings and PTMT Taps Location: Bangalore Function: Product Management

Role Purpose The Senior Product Manager will be responsible for the overall growth, profitability, and market leadership of the Water Storage Tank, Bath & Kitchen Fittings, and PTMT Taps categories. The role combines category strategy, product management, innovation, portfolio optimization, pricing, and commercial execution. The incumbent will work closely with Sales, Branding, R&D, Manufacturing, Supply Chain, Finance, and external stakeholders to identify growth opportunities, develop winning products, strengthen category competitiveness, and deliver business objectives.

Category Strategy & Business Management

Own the Annual Operating Plan (AOP) for the assigned categories with responsibility for revenue, volume, profitability, and market share growth. Develop category growth strategies based on market dynamics, competitive landscape, customer insights, and business priorities. Continuously track category performance and recommend corrective actions to achieve business objectives. Identify short-term and long-term growth opportunities, adjacent product segments, and market expansion opportunities while ensuring alignment with the overall business strategy.

Product Portfolio Management

Drive end-to-end portfolio management across the product lifecycle, ensuring a healthy balance between growth, profitability, and operational efficiency. Conduct regular portfolio reviews to identify opportunities for SKU rationalization, assortment optimization, range expansion, and product mix enhancement. Monitor category performance, product profitability, and channel-specific requirements to ensure the portfolio remains competitive, relevant, and commercially sustainable. Lead initiatives that enhance portfolio productivity while simplifying complexity.

Market Research & Consumer Insights

Lead market intelligence through continuous engagement with customers, dealers, plumbers, contractors, architects, consultants, and sales teams. Translate market insights into actionable business opportunities by identifying unmet needs, emerging trends, changing customer preferences, and competitive gaps. Conduct regular market visits and benchmarking exercises to develop a deep understanding of category dynamics and build data-backed strategies for product development and category growth.

New Product Development & Innovation

Lead New Product Development (NPD) cycle through a structured Stage-Gate process, from opportunity identification and concept generation to development, validation, commercialization, and post-launch review. Collaborate with R&D, Manufacturing, Quality, Procurement, and Sales teams to build a robust innovation pipeline aligned with category strategy. Develop business cases for new product / category, assess market potential, and ensure successful product launches that deliver sustainable growth and differentiation in the market.

Pricing, Profitability & Value Engineering

Own category pricing strategy by balancing competitiveness, value perception, and profitability objectives. Conduct pricing reviews, competitor benchmarking, and profitability analysis to drive informed pricing decisions. Lead Value Analysis (VA) and Value Engineering (VE) initiatives in collaboration with Procurement, Manufacturing, and R&D teams to improve margins, optimize product costs, enhance product performance, and increase overall category profitability without compromising customer value.

Marketing & Demand Generation

Partner with Branding and Marketing teams to develop category-specific communication and activation plans. Support creation of product collaterals, catalogues, brochures, technical literature, videos, AV content, digital assets, and launch campaigns that strengthen product positioning and visibility. Develop modules for customer and influencer engagement initiatives such as plumber meets, architect engagements, dealer programs, internal training, workshops, exhibitions, and product demonstrations to generate awareness, preference, and demand for the assigned categories.

Sales Enablement & Go-To-Market Execution

Work closely with the Business team to ensure effective commercialization of products and category initiatives. Develop competitive comparisons, value propositions, product presentations, and training programs that enable field teams to drive conversions and category growth. Support new product launches through structured go-to-market plans while ensuring alignment across channels, regions, and customer segments.

Stakeholder Management & Cross Functional Leadership

Act as the central coordinator across all functions involved in category management, including Sales, Branding, R&D, Quality, Manufacturing, Procurement, Supply Chain, Finance, and Legal. Drive alignment on category priorities, product roadmaps, launch timelines, and growth initiatives while ensuring seamless execution. Build strong relationships with both internal and external stakeholders to accelerate decision-making, resolve challenges, and achieve business outcomes.

Key Success Metrics

Success in this role will be measured through achievement of AOP targets, category revenue and profitability growth, successful new product launches, portfolio productivity, market share gains, pricing effectiveness, cost optimization through VA/VE initiatives, and the overall contribution of the category to the organization's growth strategy.

Candidate Profile

MBA/Engineering graduate with 8-12 years of experience in Product Management, Category Management, Product Marketing, or Business Management within Building Materials, Plumbing, Bathware, Water Management, Consumer Durables, or related industries. The ideal candidate should possess strong commercial acumen, experience in NPD, portfolio management, pricing strategy, market research, and stakeholder management, along with the ability to convert market insights into profitable growth opportunities.

At Aliaxis, we design sustainable, easy to install, and innovative solutions to address the world’s water challenges and accelerate the transition to clean energy. Thanks to our 15,000+ employees in over 40 countries, our pipes and fitting systems meet our customers’ most demanding needs for the building, infrastructure, industrial and agriculture sectors.

Read more about us www.aliaxis.com.

Aliaxis’ Purpose

Aliaxis has embarked on a positive journey with its “Growth with Purpose” strategy, implementing ambitious, urgent actions for sustainability and innovation that will pay off in the short term. By 2025, we will be focusing on the areas where we can create the biggest impact: on carbon reduction in our plants and on increasing the share of recycled content in our products. In conjunction, we will continue to develop more and better water solutions for society as a whole.

We are looking for passionate people that wants to be part of our journey and embrace the behaviors that we at Aliaxis stand for: We Dare to challenge the status quo, to innovate and to learn fast, We Care for the environment, our customers and each other, We Deliver by taking accountability for our decisions and actions.