Deputy Manager - Key Accounts

Ask Athena; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Ask Athena is seeking a Sales & Merchandising professional with 6-7 years of retail experience to drive sales across modern trade channels. The role involves planning product mix, forecasting demand, coordinating with hyper chains for listings, and ensuring stock availability and brand visibility. Occasional travel is required.

The candidate should have an MBA with strong MS Office skills and fluency in English and Hindi to interact with diverse retail partners across PAN India.

Qualifications

• MBA with 6-7 years’ experience in retail, especially modern trade.
• Experience with large format department/hyper stores PAN India.
• Exposure to lifestyle products.

Responsibilities

• Achieve sales targets for planned chains, doors and branches.
• Monitor secondary sale and LFL growth at chain/store/brand level.
• Plan product mix and assortments for doors to maximize sales.
• Forecast demand and promotions and ensure stock availability.
• Coordinate with hyper chains for listings, delisting, pricing and PO collection.
• Manage inventory and stock allocation with supply chain and sales teams.
• Plan and track promotions and atriums to boost sales and visibility.
• Negotiate with chains for margins, space and TOT to optimize profitability.
• Generate MIS and share insights with stakeholders on time.
• Travel occasionally for market coverage and relationship building.

Skills

MS Office

English

Hindi

Education

MBA

Job description

1) Sales:

• Responsible for achieving Sales Numbers for planned Chains / Doors / Branch.
• Monitoring the Secondary Sale & LFL growth at Chain / Store / Branch / Brand / Category Level
• To gain Market Share at each Point of Sales (Strategy / Execution / Analysis)

2) Merchandising:

• Planning - Deciding appropriate Product Mix for each door to maximize Sales through
• Forecasting - Conducting Demand / Promotion Forecasting exercise along with planning to ensure timely and adequate stock availability.
• Assortment Handling – Coordination with Hyper Chains for New Line Listing, Old Lines Delisting, Price Working, Assortment / Promotion finalization and Timely Collection of Purchase Orders
• Inventory - Stock Allocation as per updated Assortment & coordination with Supply Chain / Sales Team to ensure stock availability at depots.
• SOH - Managing High Fill Rate for each store, appropriate inventory level & minimize Non-Desired Stock
• Promotion Management – Planning, Execution & Tracking of Offers, Promotions & Atriums effectively on both parameters of Sales & Feasibility.

3) Operations:

• Commercial – Handling Commercial issues with Chains, Receivable Management, Claims Handling etc
• Negotiation – Negotiation with Chains for TOT, Margins, Space, Visibility etc and ensuring to make business profitable through better negotiations & cost control
• Reporting - Generating MIS, Analysing & Taking Decisions as well as sharing with all stakeholders on time
• Brand Visibility - Coordination with Hyper Chains & Malls / Inter-department for Improving Brand Visibility in the Stores, Shop n Shop, Branding, Atrium Promotions etc
• Market Feedback (Products / Promotions)– Regular inputs on Market Awareness, Sales Team requirement, Competition / Industry Information etc

Operational Effectiveness with Buyers & Sales Team – Timely Communication & Coordination,Relationship Building, Addressing Operational Challenges, Grievances Handling, Problem Solving Approach

MBA

6-7 years’ experience in retail particularly in handling sales of Modern Trade.

Worked with large format Departmental / Hyper stores at PAN India level.

Exposure to lifestyle products.

Mobility/Travel

Occasional to Regular Travel

Computer Skills

Proficient with MS Office

Language

Proficient with the English & Hindi