Deputy Manager - Field Marketing Noida Noida On-site

Goodfit; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Goodfit is seeking a Regional Branding Manager to drive branding, visual merchandising, and market activation across the North 1 region in India. You will work with Sales, Marketing, Product Management, Franchise Development, and external vendors to ensure brand consistency and effective on-ground execution.

The role emphasizes cross-functional collaboration, vendor management, and leadership of a regional branding team, with extensive travel in the assigned region.

Qualifications

• MBA in Marketing or equivalent is required.
• Strong project management and stakeholder management capabilities.
• Data-driven approach with analytical and problem-solving abilities.

Responsibilities

• Develop and execute regional branding plans aligned with marketing strategy and objectives.
• Ensure consistent brand guidelines across franchise showrooms, dealer counters, exhibitions and touchpoints.
• Identify branding opportunities to boost visibility and customer engagement.
• Plan, monitor and optimize product display layouts across franchisee showrooms and outlets.
• Drive refresh of product displays for new launches, premium collections, and seasonal campaigns.
• Coordinate regional campaigns, launches, dealer meets, events, and influencer programs.
• Collaborate with Sales, Marketing, Product Management, Franchise Development, and vendors.
• Lead and develop the regional branding team, ensuring timely delivery within budget.

Education

MBA in Marketing or equivalent

Tools

Microsoft Excel & PowerPoint

Job description

The Regional Branding Manager is responsible for driving the execution of regional branding, visual merchandising, and market activation initiatives across the North 1 region. The role ensures consistent brand visibility, enhances customer experience at franchisee showrooms and dealer counters, strengthens competitive positioning, and supports business growth through impactful on-ground marketing execution.

The incumbent will collaborate closely with Sales, Marketing, Product Management, Franchise Development, and external vendors to deliver high-quality branding initiatives while maintaining brand standards and operational excellence.

Key Responsibilities

Develop and execute regional branding plans aligned with the organization's marketing strategy and business objectives.

Ensure consistent implementation of brand guidelines across franchisee showrooms, dealer counters, exhibitions, and customer touchpoints.

Identify branding opportunities that enhance market visibility and customer engagement.

Plan, monitor, and optimize tile display layouts across franchisee showrooms and dealer outlets.

Drive periodic refresh of product displays to showcase new launches, premium collections, and seasonal campaigns.

Ensure optimum product visibility and adherence to visual merchandising standards.

Market Activation

Plan and execute regional marketing campaigns, product launches, dealer meets, architect events, influencer programs, and customer engagement activities.

Support sales initiatives by creating impactful branding and promotional activities at the market level.

Coordinate participation in regional trade fairs and exhibitions.

Brand Compliance & Quality Control

Conduct regular branding audits to ensure compliance with corporate branding guidelines.

Monitor the quality, maintenance, and effectiveness of branding assets across the region.

Ensure timely corrective actions for branding gaps identified during audits.

Identify, evaluate, onboard, and manage branding vendors, fabricators, printers, and event agencies.

Ensure projects are delivered on time, within budget, and as per quality standards.

Monitor vendor performance through defined service level expectations.

Track competitor branding initiatives, showroom experience, product displays, and promotional campaigns.

Provide actionable market insights and recommendations to strengthen brand positioning.

Monitor emerging retail branding trends and recommend best practices.

Cross-functional Collaboration

Partner with Sales, Product, Marketing, and Regional Business teams to execute branding initiatives effectively.

Coordinate with franchisees and channel partners to ensure seamless implementation of branding programs.

Support new showroom launches, renovations, and rebranding initiatives.

Team Management

Lead, mentor, and develop the regional branding team.

Allocate responsibilities, monitor execution, and drive accountability.

Foster a culture of collaboration, innovation, and continuous improvement.

Reporting & Budget Management

Track branding budgets and ensure optimum utilization of resources.

Prepare periodic MIS, branding reports, audit summaries, and project status updates.

Measure the effectiveness and ROI of branding initiatives using defined KPIs.

Role Specifications

Extensive experience in regional branding, retail marketing, and visual merchandising.

Strong understanding of franchisee and dealer network management.

Experience managing multiple branding projects across large geographical territories.

Exposure to vendor management, event execution, and brand activation.

Willingness to travel extensively across the assigned region.

Desired Candidate Profile

MBA in Marketing or equivalent qualification.

10–15 years of experience in branding, retail marketing, trade marketing, or visual merchandising.

Prior experience in Construction Materials, Building Materials, Ceramics, Paints, Consumer Durables, or similar industries is preferred.

Strong project management and stakeholder management capabilities.

Excellent communication, presentation, and negotiation skills.

Data-driven approach with strong analytical and problem-solving abilities.

Proven experience managing regional teams and external agencies.

Brand Management

Trade Marketing

Event & Activation Management

Marketing Budget Management

Branding Audit & Compliance

Microsoft Excel & PowerPoint

Data Analysis & Reporting

Marketing Automation/CRM exposure (preferred)

Regional Marketing Strategy

Franchisee & Dealer Network Management

Product Display Planning

Campaign Execution

Cross-functional Coordination

Project Planning & Execution

Budget Planning & Cost Optimization

Business Competencies

Commercial Acumen

Customer Experience Management

Business Planning

ROI Measurement

Market Development

Brand Visibility Enhancement

Operational Excellence

Team Leadership & Coaching

Decision Making

Stakeholder Management

Change Management

Performance Management

Resource Planning

Strong Ownership & Accountability

Customer-Centric Mindset

Problem Solving

Attention to Detail

Adaptability & Agility

Result Orientation

Effective Communication

Integrity & Professionalism

Success Metrics

Consistent implementation of branding standards across the region.

Improved brand visibility across franchisee and dealer network.

Timely execution of regional branding projects within budget.

Increased showroom compliance audit scores.

Successful execution of regional campaigns, product launches, and activation programs.

Enhanced customer engagement through improved visual merchandising.

Strong vendor performance and cost optimization.

Positive support to sales growth through effective branding initiatives.

Delivery of actionable market intelligence and competitive insights.

High team productivity, engagement, and execution effectiveness.