Regional Market Manager

Kotak Mahindra Bank; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Kotak Mahindra Bank seeks a Regional Marketing Manager to lead on-ground activations, events, and consumer experiences in Bengaluru. You will blend creativity with analytics to measure funnel performance, track leads, CPL, and acquisition costs. The role emphasizes local activation, brand visibility, and regional campaign localization.

You will manage vendors and ensure smooth execution, while building memorable consumer moments and learning how marketing drives business outcomes.

Qualifications

• Master’s Degree in Marketing or related field.
• English proficiency (written and spoken).
• 3–5 years in BTL, events, activations, experiential or regional marketing.

Responsibilities

• Execute on-ground marketing activations, events, pop-ups, society activities, and local engagements.
• Design and deliver consumer experiences that drive awareness, engagement, and acquisition.
• Develop merchandise and brand assets that consumers love.
• Support branch branding and visibility initiatives to improve walk-ins.
• Prepare reports and dashboards for campaign performance.

Skills

Regional Marketing

Events & Activations

Funnel Tracking

Vendor Coordination

Data-Driven

Education

Master’s Degree in Marketing

Tools

Excel

PowerPoint

Job description

Regional Marketing Manager

Experience:8 - 12 Years

Reporting to:Regional / Zonal Marketing Lead

Travel:Moderate to high (within region)

Role Overview:

We’re looking for acreative, energetic, and execution-focused marketerwho is excited about buildingmemorable consumer experiences and equally excited about understandingwhat works and why.This role blendscreativity with commercial thinking. You’ll help createcool events, activations, merchandise, and on-ground experiences, while also learning howtothink funnel, track leads, and measure acquisition effectiveness.Perfect for someone who wants tobuild brands, delight consumers, and grow into a strong, data-aware marketer.

What You’ll DoConsumer Experiences & Activations

• Executeon-ground marketing activations, events, pop-ups, society activities, and local engagements.
• Help design and deliverdelightful consumer experiencesthat drive awareness, engagement, and acquisition.
• Work oncreative merchandise, giveaways, and brand assetsthat consumers love.
• Supportbranch branding and visibility initiativesto improve walk-ins and local recall.

Funnel Thinking & Campaign Execution

• Support execution ofregional BTL campaignswith a clear understanding of themarketing funnel.
• Track and report funnel metrics such as:
  • Leads generated
  • Cost per lead (CPL)
  • Cost per acquisition / conversion

Creativity & Idea Building

• Contributefresh, creative ideasfor activations, consumer experiences, and engagement formats.
• Stay updated onnew experiential formats, events, and consumer trends.
• Help localize national campaigns intohigh-impact, on-ground executions.

Execution, Coordination & Learning

• Work closely with vendors, agencies, printers, fabricators, and partners to ensuresmooth execution.
• Be hands-on on the ground solving problems, managing details, and making things happen.
• Learn how to managebudgets, timelines, vendors, and compliance.
• Prepare reports and dashboardsfor campaign performance.

What We’re Looking ForMindset & Attitude

• Highly creative, energetic, and proactive.
• Strongexecution mindset you enjoy getting things done.
• Curious and eager tolearn how marketing drives business outcomes.
• Comfortable working on-ground and handling multiple tasks.
• Interest in bothcreative marketing and performance metrics.

Skills & Experience

• 3 - 5 years of experience inBTL, events, activations, experiential or regional marketing.
• Understanding (or strong interest) inmarketing funnels and performance tracking.
• Good communication skills and ability to coordinate with multiple stakeholders.
• Working knowledge ofExcel and PowerPoint.

Education & Language

• Master’s Degree (Marketing preferred).
• Strong command ofEnglish(written and spoken).
• Knowledge of regional / local language is a plus, not mandatory.You’ll createreal, visible consumer experiences, not just slides.
• You’ll learn how toconnect creativity with business results(CPL, acquisition cost, conversions).
• High exposure toregional marketing, on-ground execution, and performance thinking.