Deputy General Manager – Marketing Strategy

Cadila Pharmaceuticals Limited; Ahmedabad District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Ahmedabad (Bhat) seeks Deputy General Manager - Marketing Project Lead to shape international marketing strategy and brand portfolio with SBU heads. Lead global brand selection, growth in domestic and international markets, and uncover global market gaps.

You will drive brand launches globally, align marketing with operations to speed execution, and optimize product mix for profitability, reporting on KPI-based performance.

Qualifications

• Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.
• Focus areas include: Global brand selection, Driving sustainable growth in domestic and international markets, Identify global market gaps through marketing insights.

Responsibilities

• Brand Launch & Expansion: Develop rationale for new brand launches globally; Introduce successful domestic brands into international markets.
• Marketing & Operations Coordination: Improve execution speed through marketing-operations collaboration; Align supply/operations with market demand; Select brands for global therapy segments; Create attribute mapping for geographic positioning; Build strong brand & marketing strategies; Optimize product mix and tail-end brands for profitability.
• Execution & Monitoring: Ensure KPI-based marketing execution; Identify risks/opportunities early and recommend corrective actions; Background in pharmaceutical marketing or portfolio strategy; Experience in international healthcare business projects.

Skills

Marketing strategy

Brand portfolio management

Global market analysis

Brand launches

Global expansion

Marketing-operations alignment

KPI tracking

Risk assessment

Pharmaceutical marketing

Education

Science

B.Pharm

M.Pharm

MBA

Job description

Designation: Deputy General Manager - Marketing Project Lead

Location: Ahmedabad (Bhat)

Experience: 5-7 years

Education: Science / B.Pharm / M.Pharm + MBA from reputed institute

Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.

Focus areas include:

• Global brand selection
• Driving sustainable growth in domestic and international markets
• Identify global market gaps through marketing insights.

Brand Launch & Expansion

• Develop rationale for new brand launches globally.
• Introduce successful domestic brands into international markets.

Marketing & Operations Coordination

• Improve execution speed through marketing-operations collaboration.
• Align supply/operations with market demand.
• Select brands for global therapy segments.
• Create attribute mapping for geographic positioning.
• Build strong brand & marketing strategies.
• Optimize product mix and tail-end brands for profitability.

Execution & Monitoring

• Ensure KPI-based marketing execution.
• Identify risks/opportunities early and recommend corrective actions.
• Background in pharmaceutical marketing or portfolio strategy
• Experience in international healthcare business projects