Manager - Marketing (Pharma)

Shalina Healthcare; Mumbai Suburban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Shalina Healthcare is seeking a Brand Marketing Manager to lead global brand programs, drive field implementation, and achieve revenue targets. The role requires launching and managing large brands across multiple countries within a matrix pharmaceutical environment.

You will coordinate with medical affairs, supply chain, and regulatory teams while delivering insights, campaigns, and training to regional field forces.

Qualifications

• Proven ability to analyze markets and translate insights into brand plans.
• Strong communication and stakeholder management across cultures.
• Independent contributor who can drive mandates with motivation and focus.

Responsibilities

• Develop and lead global brand plans aligned with marketing strategy and revenue targets.
• Ideate and implement promotional campaigns to boost brand performance.
• Oversee marketing campaigns, support country teams, and track performance against plan.

Skills

Communication skills

Interpersonal skills

Analytical skills

Self-motivated

Education

Bachelor’s degree in pharmacy/life sciences

Master’s degree in marketing

Job description

About Shalina Healthcare:

Shalina Healthcare is one of the largest pharmaceutical companies in sub-Saharan Africa. For the last 35 years we have made it our mission to provide quality medicines to those who need it the most. We manufacture and distribute branded prescription and over-the-counter pharmaceutical and consumer products, across a broad range of therapeutic groups, including anti-malarial, antibiotics, anti-inflammatory and nutrition. We have a track record few can match and our brands are among the most trusted in Africa.

We are proud of our history and have big ambitions for the future. Our vision for 2030 is to be the health champion of Sub-Saharan Africa. To achieve this, we are looking for the right people to join us and create a lasting impact not just within our company but on the communities we serve.

Everyone in our company has a crucial role to play, and we are looking for people who identify with our Core Values and are as passionate about our Mission as we are.

Base location:

COE-Andheri, Mumbai

What you become a part of:

The successful candidate will develop and lead brands/product marketing programs globally for SHL with a view to drive field implementation and realize revenue targets, augment market for assigned brands/portfolio

What to expect:

• Contributes to AOP process by creating brand plans in-line with the overall marketing strategy and business performance targets
• Ideates and implements creative promotional campaigns to boost brand/portfolio performance
• Oversees implementation, marketing support and tracks performance against plan for assigned brands/portfolio globally by influencing relevant stakeholders
• Supports the identification of new products for the relevant therapy area and owns the launch of assigned new products against defined measures of success
• Collates, analyses and reports markets insights for assigned brand/products to stakeholders
• Monitor consumer/customer/market needs, competition and performance for assigned brands/portfolio to proactively enable appropriate support from country marketing teams
• Designs and supervises product training programs conducted regionally for field force to improve field force effectiveness for assigned brands
• Leads vendor management activities such as managing existing relationships, identifying new vendors, assess bids, negotiations, etc. for marketing campaigns
• Generates insights based on primary/secondary sales data to present monthly dashboard reports to stakeholders
• Collaborates with other functions such as medical affairs, supply chain, finance, regulatory etc. as needed to create synergy

Essential skills, experience & education:

• Bachelors degree specializing in pharmacy/life sciences and masters degree in marketing
• Experience (8-10 years) launching and managing a large brand (acute care) within a multi-country, matrix pharmaceutical company
• Ability to succeed in a high-impact & influence individual contributor role
• Self-starter with an ability to stay independently motivated and deliver the assigned mandate
• Experience working cross-culturally and cross-functionally with diverse colleagues
• Excellent communication, interpersonal and analytical skills
• Individual contributor role