Head Digital Marketing

Acadment Educom; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Acadment Educom in India seeks a Digital Marketing Lead to develop and execute campaigns across Google, Meta, YouTube, and emerging platforms. You will drive SEO, content marketing, social media, and website optimization to attract quality inquiries and boost admissions.

You will monitor budgets, CPL, ROI, and other metrics, lead a marketing team and external partners, and collaborate with admissions and sales to hit enrollment targets using CRM and marketing automation tools.

Responsibilities

• Develop and execute digital marketing strategies aligned with business and admission goals.
• Manage performance marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Drive SEO, social media marketing, content marketing, and website optimization.
• Generate quality student inquiries and improve lead-to-admission conversion rates.
• Monitor campaign performance, marketing budgets, CPL, ROI, and other key metrics.
• Manage digital marketing teams, agencies, and external partners.
• Collaborate with admissions and sales teams to achieve enrollment targets.
• Leverage CRM, marketing automation, and analytics tools to improve campaign effectiveness.

Job description

• Develop and execute digital marketing strategies aligned with business and admission goals.
• Manage performance marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Drive SEO, social media marketing, content marketing, and website optimization.
• Generate quality student inquiries and improve lead-to-admission conversion rates.
• Monitor campaign performance, marketing budgets, CPL, ROI, and other key metrics.
• Manage digital marketing teams, agencies, and external partners.
• Collaborate with admissions and sales teams to achieve enrollment targets.
• Leverage CRM, marketing automation, and analytics tools to improve campaign effectiveness.