Marketing Head - Admissions & Brand

Bradford International Business School; Patna; On-site; INR 500,000 - 750,000; Full time

Job summary

Bradford International Business School is seeking a marketing and admissions leader to drive enrolment targets across all courses, combining strategic planning with hands‑on execution in Bihar.

You will manage digital and offline campaigns, build a network of admission counsellors, lead the counselling team and ensure campaigns comply with UGC/AICTE guidelines while delivering clear, data‑driven reports to management.

Qualifications

• MBA/PGDM in Marketing from a recognised institution.
• 3 to 8 years of marketing experience, preferably in education or admissions marketing.
• Proven record of achieving admission or sales targets.
• Good knowledge of digital marketing tools, CRM and lead tracking.
• Strong team leadership, communication and negotiation skills.
• Knowledge of the Bihar education market and willingness to travel within Bihar.

Responsibilities

• Plan and lead the marketing and admission strategy to achieve enrolment targets.
• Manage digital marketing: website, SEO, social media, Google/Meta ads, WhatsApp and email campaigns.
• Run offline outreach: school and college visits, career counselling camps, education fairs and local media campaigns.
• Build and manage the network of admission counsellors and consultants, and track their performance.
• Lead the admission counselling team and track leads from enquiry to admission.
• Strengthen the institutes brand through events, press releases and placement publicity.
• Manage the marketing budget and monitor cost per lead and cost per admission.
• Ensure all advertising and public information follows UGC, AICTE and university guidelines.
• Prepare reports for management on leads, admissions and campaign results.

Skills

Marketing strategy

Digital marketing

Team leadership

Communication skills

Education

MBA/PGDM in Marketing

Tools

CRM

Lead tracking

Job description

Role & responsibilities

• Plan and lead the marketing and admission strategy to achieve enrolment targets for all courses/ programmes, as assigned by management
• Manage digital marketing: website, SEO, social media, Google/Meta ads, WhatsApp and email campaigns
• Run offline outreach: school and college visits, career counselling camps, education fairs and local media campaigns
• Build and manage the network of admission counsellors and consultants, and track their performance
• Lead the admission counselling team and track leads from enquiry to admission
• Strengthen the institutes brand through events, press releases and placement publicity
• Manage the marketing budget and monitor cost per lead and cost per admission
• Ensure all advertising and public information follows UGC, AICTE and university guidelines
• Prepare reports for management on leads, admissions and campaign results

Preferred candidate profile

• MBA/PGDM in Marketing (or equivalent) from a recognised institution
• 3 to 8 years of marketing experience, preferably in education or admissions marketing
• Proven record of achieving admission or sales targets
• Good knowledge of digital marketing tools, CRM and lead tracking
• Strong team leadership, communication and negotiation skills
• Knowledge of the Bihar education market and willingness to travel within Bihar