Demand Generation Specialist

XenonStack; Mohali; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

XenonStack is seeking a Demand Generation Specialist/Manager with 5–8 years of B2B SaaS marketing experience to lead integrated demand generation campaigns, drive pipeline growth, and fuel business expansion.

The role requires creativity and analytical rigor, with a proven ability to build programs that generate awareness, engagement, and qualified opportunities. Strong experience with ABM, marketing automation, and CRM tools is essential.

Qualifications

• 5–8 years of B2B SaaS marketing experience with a proven track record in demand generation, growth, and pipeline building.
• Strong experience with ABM programs, integrated campaigns, and pipeline acceleration.
• Hands-on expertise with marketing automation and CRM tools (HubSpot, Salesforce, Marketo).
• Deep experience managing LinkedIn campaigns, Google PPC/Analytics, SEO/SEM.
• Excellent written and verbal communication skills with the ability to craft compelling campaigns and content.

Responsibilities

• Understand market nuances and develop market-specific content and digital marketing plans.
• Plan and manage integrated demand generation campaigns across channels (email, PPC, LinkedIn, etc.) to build pipeline.
• Lead and execute Account-Based Marketing (ABM) programs focusing on strategy, messaging, and execution.
• Plan and organize events and roundtables (virtual and in-person) including third-party partnerships to generate high-quality leads.
• Optimize campaigns to ensure channel efficiency and ROI.
• Identify and experiment with new channels to expand pipeline opportunities.
• Generate thought leadership content including whitepapers, eBooks, case studies, blogs, and research reports.
• Build partnerships with technology partners, research firms, and knowledge partners to launch joint marketing programs.
• Drive branding initiatives through local PR and targeted publications.
• Monitor competitive intelligence and design shadow marketing programs to stay ahead of the market.
• Collaborate with sales, product, and cross-functional teams to align demand generation with go-to-market initiatives.
• Manage external vendors and agencies as required.
• Engage with industry influencers and thought leaders to amplify XenonStack’s presence in the AI ecosystem.

Skills

B2B SaaS Marketing

ABM Programs

Campaign Management

Growth & Pipeline

Marketing Automation

CRM Tools

LinkedIn Ads

Google PPC/Analytics

SEO/SEM

Content Marketing

Education

MBA (Marketing/Strategy)

Tier I B-School preferred

Tools

HubSpot

Salesforce

Marketo

Job description

XenonStack is the fastest-growingData and AI Foundry for Agentic Systems, enabling people and organizations to gainreal-time and intelligent business insights.

We deliver innovation through:

Akira AI – Building Agentic Systems for AI Agents

NexaStack AI – Inference AI Infrastructure for Agentic Systems

Our mission is to accelerate the world’s transition toAI + Human Intelligence, combining reasoning, perception, and action to create real-world intelligent systems.

THE OPPORTUNITY

We are seeking aDemand Generation Specialist / Managerwith5–8 years of B2B SaaS marketing experienceto lead integrated demand generation campaigns, drive pipeline growth, and fuel business expansion. This role requires bothcreativity and analytical rigor, with a proven ability to build programs that generate awareness, engagement, and qualified opportunities.

WHAT YOU’LL DO

Campaigns & Programs

Understand the nuances of each market and developmarket-specific content and digital marketing plansto build awareness, interest, and consideration.

Plan and manageintegrated demand generation campaignsacross multiple channels (email campaigns, PPC ads, LinkedIn ads, etc.) to build pipeline.

Lead and executeAccount-Based Marketing (ABM)programs, focusing on strategy, messaging, and execution.

Plan and organizeevents and roundtables(virtual and in-person) including third-party partnerships, to generate high-quality leads.

Optimize campaigns to ensurechannel efficiency and ROI.

Identify and experiment withnew channelsto expand pipeline opportunities.

Content & Partnerships

Generatethought leadership contentincluding whitepapers, eBooks, case studies, blogs, and research reports.

Build partnerships withtechnology partners, research firms, and knowledge partnersto launch joint marketing programs.

Drivebranding initiativesthrough local PR and targeted publications.

Monitor competitive intelligence and designshadow marketing programsto stay ahead of the market.

Collaboration & Stakeholder Management

Collaborate withsales, product, and cross-functional teamsto align demand generation with go‑to‑market initiatives.

Manage external vendors and agencies as required.

Engage withindustry influencers and thought leadersto amplify XenonStack’s presence in the AI ecosystem.

WHAT WE’RE LOOKING FOR

5–8 yearsof B2B SaaS marketing experience with a proven track record indemand generation, growth, and pipeline building.

Strong experience withABM programs, integrated campaigns, and pipeline acceleration.

Hands‑on expertise withmarketing automation and CRM tools(HubSpot, Salesforce, Marketo).

Deep experience managingLinkedIn campaigns, Google PPC/Analytics, SEO/SEM.

Excellent written and verbal communication skills, with the ability to craft compelling campaigns and content.

Highlyanalytical mindset, comfortable working with large data sets to identify patterns and optimize campaigns.

Creativity + data-driven disciplineto balance innovative ideas with measurable business outcomes.

MBA (Marketing/Strategy) from aTier I B‑Schoolpreferred.

XENONSTACK CULTURE – JOIN US & MAKE AN IMPACT!

At XenonStack, we believe inshaping the future of intelligent systems. We foster aculture of cultivationbuilt on bold, human‑centric leadership principles, wheredeep work, simplicity, and adoptiondefine everything we do.

Our Cultural Values

• Agency– Be self-directed and proactive.
• Taste– Sweat the details and build with precision.
• Ownership– Take responsibility for outcomes.
• Mastery– Commit to continuous learning and growth.
• Impatience– Move fast and embrace progress ‑ ?
• Customer Obsession– Always put the customer first.

Our Product Philosophy

• Obsessed with Adoption– Making robotics + AI accessible and enterprise‑ready.
• Obsessed with Simplicity– Turning complex robotics challenges into intuitive, reliable systems.

Be part of our mission toreimagine and accelerate the world’s transition toAI + Human Intelligence— and drive the demand that powers the future.

WHY SHOULD YOU JOIN US?

1. Agentic AI Product company

Buildenterprise‑grade AI platforms powered by Machine Learning, Generative AI, and Agentic Systems. From Vision AI to Inference Infrastructure, you’ll shape products that redefine enterprise AI adoption.

2. A Fast-Growing Category Leader

XenonStack is one offastest-growing Data and AI Foundries, setting benchmarks in how businesses deploy and scale AI agents with platforms likeAkira AI, NexaStack, and Vision AI.

3. Career Mobility & Growth

Move between roles and functions — from AI Engineering to Product Marketing or AgentOps— and craft a career that grows with your aspirations.

4. Global Exposure

Work withFortune 500 enterprises, BFSI leaders, and global innovators, delivering real-world impact across industries and geographies.

5. Create Real Impact

Contribute from day one. Even junior team members work onmission-critical product features that go into production.

6. Culture of Excellence

Our values —Agency, Taste, Ownership, Mastery, Impatience, and Customer Obsession— empower you to push boundaries and innovate fearlessly.

7. Responsible AI First

Join a company that prioritizestrustworthy, explainable, and compliant AI. You’ll contribute toResponsible AI frameworksensuring our agentic systems are not just powerful, but also ethical and reliable.