Demand Generation Specialist

Qrata Pvt. Ltd.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Neufin seeks a Demand Generation Specialist to design and execute full-funnel campaigns across digital and offline channels, building a robust multi-channel lead pipeline. You will own the lead pipeline end-to-end, from MQLs to hand-off to the Key Accounts team, and optimize campaigns with a disciplined experimentation framework.

You’ll collaborate with marketing, content, and sales teams, track ROI and CAC, and report weekly on pipeline health to the founding team.

Qualifications

• 4+ years in B2B demand generation with measurable pipeline impact.
• Hands-on performance marketing across LinkedIn, Google, email, and industry media.
• Strong analytics, attribution modeling, funnel metrics, and A/B testing.
• Proven ability to run multi-channel campaigns in a target-driven startup.

Responsibilities

• Conceptualise and execute full-funnel demand generation campaigns.
• Own lead pipeline from MQL to hand-off with KA team.
• Design multi-channel campaigns with clear hypotheses and measurable outcomes.
• Build structured experimentation framework and optimize campaigns.
• Manage demand gen budget, track CAC and ROI.
• Create dashboards for full funnel performance and weekly reports.
• Collaborate with marketing, content, and sales teams.

Skills

B2B demand gen

Performance marketing

Multi-channel campaigns

Analytics & attribution

Ownership mindset

Startup mindset

Tools

Smartlead

Instantly

HubSpot

ClickUp

LinkedIn Sales Navigator

Expandi

Dripify

Apollo

Clay

Looker Studio

Google Analytics

Job description

Demand Generation Specialist

About Neufin

Neufin is a tech-led energy retailer delivering clean, low-cost and flexible energy to India's mid-market

Commercial & Industrial businesses.

Our energy software, Lumen, helps businesses track, pay, and optimise their electricity costs (/kWh). By

integrating real-time IoT data with predictive AI, we enable lower power costs and easier compliance with

clean energy targets.

What you'll be doing

You will conceptualise, design and execute full-funnel integrated demand generation campaigns across digital

and offline channels - driving awareness of our offerings, creating demand for our products and building a

robust, multi-channel lead pipeline.

• ICP Research & Segmentation: Build a deep understanding of our target customer profile, their key concerns and drivers, decision making matrix and primary channels of engagement. A textile COO evaluating their first renewable contract behaves entirely differently from a commercial real estate head managing sustainability targets across 30 properties. Segment, map, and message accordingly.
• Multi-Channel Campaign Execution: Design, implement, and manage a multi-channel demand generation strategy, including but not limited to, content marketing, SEO/SEM, email marketing, social media, webinars, and events. Every campaign should have a clear hypothesis, a defined audience, and a measurable outcome. No spray-and-pray.
• Pipeline Ownership: Own the lead pipeline end-to-end from MQL definition and lead scoring to nurturing sequences and hand-off to the Key Accounts team. You are accountable for the quality and volume of the pipeline, not just the top-of-funnel numbers.
• Experimentation & Optimisation: Build a structured experimentation framework. Test messaging, creative, channel, and audience variables systematically. Analyse results, kill what doesn't work, and scale what does. Document learnings for the team.
• Budget & ROI Management: Own the demand generation budget. Track CAC, pipeline contribution, and campaign ROI rigorously. Optimise spend across channels in real time. Know when to double down and when to cut.
• Analytics & Reporting: Build dashboards that track performance across the full funnel impressions to closed deals. Present a weekly pipeline health report to the founding team. Surface insights, not just metrics.
• Collaboration: Work closely with the marketing team on strategy, the Content Marketing Specialist on assets, and the Key Accounts team on conversion patterns. Your campaigns succeed when the sales team closes the leads you generate.

Skills & Qualities we're looking for

Qualifications

4+ years in B2B demand generation or growth marketing demonstrating pipeline impact

with specific proficiency in driving engagement and conversion.

Hands-on performance marketing experience across B2B relevant digital channels -

specifically LinkedIn, Google, e-mail and Industry media you have built and managed

campaigns personally, not just oversaw agencies.

Strong analytical skills attribution modelling, funnel metrics, cohort analysis, A/B

testing.

Proven ability to run intensive, multi-channel campaigns in a target-driven environment.

Extreme ownership and operating discipline you build the process before the first

campaign launches.

The right attitude toward urgency, risk, and ambiguity that comes with an early-stage

startup.

Tools you should know

We're not religious about specific tools, but we expect you to be dangerous with the category. Here's what our stack looks like:

Cold email & sequencing: Smartlead, Instantly, or equivalent you've built multi-step

sequences, managed inbox rotation, and tracked reply rates obsessively.

CRM & pipeline: HubSpot or similar lead scoring, lifecycle stages, deal tracking, and

reporting without needing someone to set it up for you.

Task & project management: ClickUp we run everything here; campaigns, tasks,

docs, reporting.

LinkedIn outreach: LinkedIn Sales Navigator for prospecting; experience with tools like

Expandi, Dripify, or similar for automation.

Data & prospecting: Apollo, Clay, or equivalent building targeted prospect lists from

scratch, enriching contacts, and keeping data clean.

Analytics: Google Analytics, LinkedIn Campaign Manager, and comfort building

dashboards in Looker Studio or similar.

AI in your workflow: We expect you to use AI to write better copy faster, research

ICPs, personalise sequences at scale, and cut time on anything repetitive. If you're not

doing this already, you'll need to start on day one.

Bonus Points if you:

Have a genuine passion towards the energy / power sector.

Have executed B2B Offline Demand Generations - Roadshows, Seminars, Round

Tables etc.

Background in renewable energy, sustainability, or climate tech.