Demand Generation & Marketing Specialist

Sesworld Solar India; Vadodara; On-site; INR 600,000 - 900,000; Full time

Job summary

Sesworld Solar India is seeking an ambitious Demand Generation & Marketing Specialist to own end-to-end lead generation across residential and commercial segments. You will set up campaigns, target audiences, perform direct outreach, and qualify leads for our solar technical and sales teams.

Responsibilities include hyper-local Meta and Google Ads campaigns, WhatsApp workflows, outbound multi-channel outreach, and creating compelling collateral with Canva.

Qualifications

• 2–4 years of hands-on performance marketing or demand generation experience.
• Direct exposure to solar rooftop or renewable energy sectors preferred.
• Fluent in English; Gujarati, Hindi and Marathi helpful for local communication.

Responsibilities

• Plan, launch, and optimize hyper-local lead generation campaigns on Meta and Google.
• Drive WhatsApp broadcasts, society tie-ups, and offline activations for B2C.
• Execute outbound multi-channel outreach to book site-assessment meetings.
• Coordinate with on-site teams to capture visuals for creatives and case studies.
• Qualify inbound inquiries and log them into the CRM; schedule with consultants.

Skills

Performance marketing

Direct marketing

Demand generation

Tools

Meta Ads Manager

Google Ads

LinkedIn outreach

CRM tracking

Job description

Role Overview

We are looking for an ambitious, hands-on Demand Generation & Marketing Specialist to be the foundational marketing driver for our business. In this role, you will lead end-to-end lead generation efforts across residential (B2C) and commercial/industrial (C&I / B2B) segments. This is not a high-level theoretical branding desk job; you will own campaign setup, audience targeting, direct outreach, and lead qualification to feed qualified opportunities directly to our solar technical and sales consultants.

Key Responsibilities:

Residential Lead Generation (B2C):

Plan, launch, and optimize hyper-local lead generation campaigns on Meta (Facebook & Instagram) and Google Search targeting homeowners. Drive community-level direct marketing initiatives, including WhatsApp broadcast workflows, society tie-ups, and localized offline activations. Monitor and optimize ad metrics (Cost Per Lead, Click-Through Rates, and Form Quality).

Commercial & Industrial Prospecting (C&I / B2B):

Map local industrial zones, commercial clusters, educational institutions, and manufacturing units. Execute outbound multi-channel outreach (cold calling, targeted email sequences, and LinkedIn outreach) to book site-assessment meetings with decision-makers. Create tailored pitch collaterals highlighting ROI, payback periods, and operational power savings.

Content & Proof Assets:

Coordinate with on-site technical teams to capture installation photos, site videos, and generation data to produce high-converting ad creatives and case studies using Canva.

Lead Management & Handoff:

Quickly qualify inbound inquiries and log them into the CRM/tracker. Coordinate seamless scheduling between interested leads and our technical consulting team.

Candidate Requirements Experience:

2 to 4 years of proven hands-on experience in performance marketing, direct marketing, or demand generation. Industry Background: Direct exposure to the solar rooftop, renewable energy, electrical equipment, real estate, or home improvement sectors is strongly preferred.

Technical Skills:

Hands-on proficiency with Meta Ads Manager and Google Ads. Familiarity with B2B prospecting tools, LinkedIn outreach, and CRM tracking. Basic creative skills in Canva for fast collateral and banner generation.

Mindset:

Proactive, metrics-driven, and comfortable with both digital campaign management and direct outreach.

Languages:

Fluency in English, Gujarati, Hindi and Marathi. (local language proficiency is essential for direct homeowner and vendor communication).