Demand Generation Marketing Manager

OrbitShift AI; Bengaluru; Hybrid; INR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive salary and equity

Job summary

OrbitShift AI is seeking a Demand Generation Marketing Manager to own email campaigns and drive demand generation for a fast-paced AI-led SaaS product aimed at US enterprise customers.

You will collaborate with cross-functional teams to develop and execute outbound marketing strategies, forecast budgets, and optimize key metrics like leads and conversions. The role offers hybrid work with strong growth opportunities.

Qualifications

• Proven track record of generating qualified leads through marketing campaigns.
• 5+ years of Demand Generation Marketing experience in B2B SaaS startups targeting US Enterprise.
• Deep knowledge of integrated marketing campaigns, channels and market trends.
• Strong research, presentation, content-writing, communication and project management skills.
• Good technical proficiency and understanding of complex tech products.
• Proven ability to work collaboratively with cross-functional teams.

Responsibilities

• Own email and outreach campaigns.
• Own demand generation of qualified leads through marketing efforts.
• Develop, execute and own outbound marketing strategy and forecasting/budget for demand generation.
• Identify, measure and improve metrics that assess campaign effectiveness (leads, conversions, revenue).

Skills

Demand generation

Marketing campaigns

Cross-functional collaboration

Content writing

Presentation skills

Project management

Technical understanding

Customer-centric

Education

Bachelor’s degree in Marketing/Business/Advertising

Master’s degree preferred

Job description

About the company

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, Apple, Stanford, IIT we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge), General Catalyst & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.

About the role

We’re looking for a rockstar Demand Generation Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own email campaigns + demand generation through marketing efforts.

Responsibilities

• Own email and outreach campaigns
• Own demand generation of qualified leads through marketing efforts
• Develop, execute and own our outbound marketing strategy & all marketing activities related to demand generation, including forecasting & budget for the same
• Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns including leads, conversions, revenue, etc.

Requirements

• Proven track record of generating qualified leads through marketing campaigns & owning all aspects of demand generation
• 5+ years of relevant Demand Generation Marketing experience in B2B SaaS startups targeted to US Enterprise customers
• Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
• Stellar research, presentation, content-writing, communication, project & program management skills
• Good technical proficiency & understanding of complex tech products
• Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
• Customer-centric mindset & attention to detail
• Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.

Benefits

• We’re a lean team with a flat hierarchy
• Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
• High ownership & transparency
• Fast-tracked growth and career progression
• You get to build for and sell to an international enterprise customer base
• Hybrid work setup & flexible work hours
• Competitive salary & equity
• Health Insurance for employees & their families