Demand Generation Marketer (Growth Marketing)

Propel

India

On-site

INR 480,000 - 600,000

Full time

14 days+

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Job summary

Propel, a growth platform for trade and home services businesses, is hiring a Demand Generation Marketer to attract and convert decision-makers in the U.S. market. The role involves building lead generation initiatives, using AI tools for marketing execution, and tracking performance metrics. Candidates with 3 to 5 years of experience in demand generation and a strong preference for U.S. home services marketing are encouraged to apply. Working hours are from 6 pm to 2.30 am, Monday to Friday, with a salary ranging from 4.8 LPA to 6 LPA.

Qualifications

3 to 5 years of experience in demand generation or growth marketing.
Strong preference for experience in marketing to U.S. home services businesses.
Proven experience generating qualified leads and pipeline opportunities.
Comfortable using AI tools for marketing execution.
Organized and results-driven.

Responsibilities

Build and execute lead generation initiatives targeting U.S. home services businesses.
Drive demand through various digital channels.
Track leads and recommend improvements based on data.
Support outbound prospecting with messaging and assets.

Skills

Demand Generation

B2B Lead Generation

Content Marketing

Copywriting

AI Tools

Job description

Propel One.AI is a growth platform built for Trade and Home Services Businesses. We help contractors win more jobs through stronger online visibility, better reviews, smarter follow-up systems, and AI-powered growth execution.

Our focus is simple: help plumbers, HVAC companies, roofers, electricians, remodelers, painters, landscapers, and similar businesses grow faster without adding unnecessary complexity.

We are hiring a Demand Generation Marketer who understands how to attract and convert decision-makers in the U.S. home services market.

Role Summary

You will be responsible for creating interest, generating qualified leads, and supporting sales conversations.

This role is ideal for someone who combines strong execution skills with modern AI-enabled productivity.

Key Responsibilities

Demand Generation

Build and execute lead generation initiatives targeting U.S. home services businesses
Drive demand through LinkedIn, email outreach, landing pages, newsletters, webinars, and partner channels
Maintain a monthly pipeline-building calendar focused on qualified meetings and inbound interest
Support outbound prospecting with messaging, assets, and follow-up systems

AI-Powered Execution

Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Canva AI, or similar platforms for faster execution
Use AI for research, copy drafts, landing page creation, content ideas, and workflow efficiency
Continuously identify tools that improve output and speed

Reporting & Optimization

Track leads, CPL, booked calls, webinar signups, open rates, and conversion performance
Recommend improvements based on data and performance trends
Work closely with leadership and sales to improve ROI

Required Skills & Qualifications

3 to 5 years of experience in demand generation, growth marketing, B2B lead generation, or content-led growth roles
Strong preference for candidates with experience in marketing to U.S. home services businesses
Proven experience generating qualified leads and pipeline opportunities
Strong understanding of landing pages, email outreach, webinars, lead magnets, and nurture flows
Good copywriting skills for offers, outreach, ads, and thought leadership content
Comfortable using AI tools in day-to-day marketing execution
Strong understanding of marketing funnels and conversion journeys
Organized, proactive, and results-driven

Good to Have