Demand Generation Marketing Manager

Zoho; Bengaluru; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Health insurance

Equity

Job summary

OrbitShift is seeking a rockstar Demand Generation Marketing Manager to join our fast-paced, AI-led team. You will own email campaigns and demand generation for our US enterprise-focused campaigns, collaborating across teams to drive qualified leads and revenue.

The role requires 5+ years in B2B SaaS demand generation, deep knowledge of marketing channels and campaign strategies, and a customer-centric, detail-oriented mindset. Hybrid work and equity are available.

Qualifications

• 5+ years of demand generation marketing in B2B SaaS, targeting US enterprise customers.
• Proven track record of generating qualified leads and owning all aspects of demand generation.
• Deep knowledge of integrated marketing campaigns, channels, and market trends.

Responsibilities

• Own email and outreach campaigns.
• Own demand generation of qualified leads through marketing efforts.
• Develop, execute and own outbound marketing strategy and related budget.
• Identify, measure and improve metrics that assess campaign effectiveness.

Skills

Demand generation

B2B SaaS marketing

Cross-functional collaboration

Campaign analytics

Outbound marketing

Education

Bachelor's degree in Marketing/Business

Master’s degree preferred

Job description

OrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, Apple, Stanford, IIT we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge), General Catalyst & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.

About the role

We’re looking for a rockstar Demand Generation Marketing Manager looking to join a dynamic, fast-paced environment, work closely with cross-functional teams, and own email campaigns + demand generation through marketing efforts.

Responsibilities

• Own email and outreach campaigns
• Own demand generation of qualified leads through marketing efforts
• Develop, execute and own our outbound marketing strategy & all marketing activities related to demand generation, including forecasting & budget for the same
• Identify, measure & improve relevant metrics that assess the effectiveness of all our marketing campaigns including leads, conversions, revenue, etc.

Requirements

• Proven track record of generating qualified leads through marketing campaigns & owning all aspects of demand generation
• 5+ years of relevant Demand Generation Marketing experience in B2B SaaS startups targeted to US Enterprise customers
• Deep knowledge of strategies for different types of integrated marketing campaigns, market trends, marketing channels, etc
• Good technical proficiency & understanding of complex tech products
• Proven track record of effective problem solving, and working in a highly collaborative role with cross-functional teams
• Customer-centric mindset & attention to detail
• Bachelor’s degree in Marketing, Business, Advertising, Product, Strategy, etc is required. Master’s degree from a Tier 1 institute is preferred.
• We’re a lean team with a flat hierarchy
  
• Now is the best time to join as we’ve already cracked the code on a product that customers love, but are early-stage enough offering unparalleled learning opportunities
  
• High ownership & transparency
  
• Fast-tracked growth and career progression
  
• You get to build for and sell to an international enterprise customer base
  
• Hybrid work setup & flexible work hours
  
• Competitive salary & equity
  
• Health Insurance for employees & their families