Marketing Manager - Manufacturing

Wipro Technologies; Bengaluru; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Wipro Limited in Bengaluru is seeking an experienced Marketing Manager - Manufacturing to lead strategic marketing plans and integrated demand generation programs. You will partner with Sector Heads, account and sales leaders to drive pipeline and revenue through digital-first campaigns and events.

The role requires 8–10 years of experience in enterprise marketing, proficiency with Salesforce and Marketo, and strong cross-functional collaboration to deliver measurable outcomes for manufacturing

Qualifications

• 8–10 years of strategic marketing experience in enterprise or manufacturing sectors.
• Experience with Salesforce and Marketo or similar marketing automation platforms.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Develop strategic marketing plans with sector heads and business teams.
• Execute demand generation and ABM campaigns to grow pipeline.
• Plan and execute in-person and virtual events and partnerships.
• Analyze data, measure results, and optimize campaigns.

Skills

Demand generation

Integrated campaigns

Cross-functional collaboration

Tools

Salesforce

Marketo

Job description

Job Title: Marketing Manager - Manufacturing

Posting Start Date: 10/7/26

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future‑ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever‑changing world. For additional information, visit us at www.wipro.com.

Job Description:

Job Description

About the role:

As Marketing Manager - Manufacturing, you will strategize, implement, and manage integrated demand generation, AI‑powered account‑based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior manufacturing business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital‑first marketing programs and tactics tailored to buyer’s needs.

• Demand Generation – Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital‑first always‑on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in‑person engagement designed to help buyers solve issues and seize opportunities.
• AI‑powered Account‑Based Marketing – Improve client retention and grow share of wallet by developing and executing targeted digital‑first account‑based marketing campaigns that bring Wipro’s rich history working with clients to life through creative people‑centered and relationship‑focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro’s footprint within accounts.
• Deal Pursuit Marketing – Improve win rates and grow revenue by developing and executing targeted digital‑first deal pursuit campaigns that elevate and differentiate Wipro’s solutions and improve client’s preference to work with Wipro through creative relationship and solution‑oriented digital and in‑person engagement across stages of deal pursuits.

The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in‑person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must.

Responsibilities:

This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross‑functional teams. It is also an individual contributor role, where you will support the marketing head.

Your day‑to‑day work may include one or more of the following.

• Collaborate with Sector Head and business teams to develop strategic marketing plans.
• Execute demand generation and account‑based marketing covering existing and new accounts.
  • Develop marketing plan, contact list, and contact database for target accounts.
  • Work with agencies and specialized teams to plan and execute marketing activities including trade publications and media relations.
  • Deepen knowledge of industry market, target accounts, and competition.
  • Assess competition’s marketing strategy and activities.
  • Generate, manage, and nurture leads in relation to target business outcomes.
  • Analyze data, gain insights, course correct, and continuously improve results.
• Team with deal pursuit teams to strategize win strategies and differentiate solutions.
• Partner with specialists and agencies to develop engaging in‑person and virtual events including hospitality and client engagement initiatives.
• Develop go‑to‑market strategies that leverage partner marketing initiatives.
• Interact and build a peer network within and outside the organization.
• Maintain project plans, track execution across teams, report status, analyze data and manage budget for the broader sector.
• Develop annual and quarterly marketing plans and budgets, driving execution and managing budget utilization.

Experience:

• 8-10 years’ strategizing, developing, and executing demand generation, account‑based marketing, and deal pursuit marketing campaigns in enterprise organizations.

Applications from people with disabilities are explicitly welcome.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.