Sr. Demand generation executive

On Direct Marketing Services; Maharashtra; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

On Direct Marketing Services in Pune seeks a Sr. Demand Generation Executive to design and manage multi-channel campaigns, drive qualified leads and pipeline growth.

This full-time, on-site role collaborates with sales and marketing to align targets, messaging, and measurement across email, paid media, social, webinars, and events. You will monitor performance, analyze results, refine targeting, and optimize funnels, databases, and nurture programs to sustain long-term customer engagement and

Qualifications

• Experience in demand generation in B2B or high-growth environments.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong understanding of digital marketing channels including email, paid media, social, webinars, and events.
• Ability to interpret data, build reports, and use insights to refine targeting and messaging.

Responsibilities

• Design and manage multi-channel campaigns to drive leads.
• Optimize lead funnels and nurture programs to convert prospects.
• Coordinate with sales and marketing to align targets and messaging.
• Monitor performance metrics, analyze results, and implement improvements.
• Manage marketing databases and segment audiences for targeted campaigns.

Skills

Demand generation

Lead nurturing

Pipeline development

Data interpretation

Communication

Project management

Mentoring

Education

Bachelor’s degree in Communications or related field

Tools

CRM systems

Analytics tools

Marketing automation platforms

Job description

Company Description

On Direct Marketing Services is a growth-focused marketing organization specializing in data-driven demand generation and customer acquisition. The company partners with clients across industries to design and execute integrated campaigns that increase pipeline, revenue, and brand visibility. Using a mix of digital, direct, and performance marketing tactics, On Direct Marketing Services helps organizations reach targeted audiences with measurable results. Team members collaborate in a fast-paced environment that values analytical thinking, creativity, and continuous improvement. The company offers opportunities to work closely with clients, experiment with new marketing approaches, and build expertise in modern demand generation practices.

Role Description

The Sr. Demand Generation Executive is a full-time, on-site role based in the Pune Division, responsible for planning and executing campaigns that drive qualified leads and pipeline growth. Day-to-day responsibilities include designing and managing multi-channel campaigns, optimizing lead funnels, and coordinating closely with sales and marketing teams to align targets and messaging. The role involves creating campaign plans, monitoring performance metrics, analyzing results, and implementing improvements to enhance conversion rates and return on investment. The Sr. Demand Generation Executive will also manage marketing databases, segment audiences, and oversee nurturing programs to support long-term customer engagement. Collaboration, reporting, and regular communication with internal stakeholders and clients are core parts of this role.

Qualifications

• Strong experience in demand generation, lead nurturing, and pipeline development within B2B or high-growth environments.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools for campaign setup, tracking, and optimization.
• Solid understanding of digital marketing channels such as email, paid media, social media, webinars, and events.
• Ability to interpret data, build reports, and use insights to refine targeting, messaging, and campaign strategy.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across sales, marketing, and operations teams.
• Demonstrated project management skills, including planning, prioritization, and meeting deadlines in a fast-paced environment.
• Experience mentoring or guiding junior team members and contributing to process improvements.
• Bachelor’s degree, Communications, or a related field; advanced certifications in digital marketing or marketing automation are an advantage.
• Comfort working on-site in the Pune Division and engaging with clients and stakeholders in person.