Senior Marketing Manager - Sector Growth, Tech New Age

Wipro; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Wipro is seeking a Senior Marketing Manager – Sector Growth for Tech New Age to accelerate pipeline and revenue growth across the Americas. You will drive growth marketing, ABM strategies, and large deal pursuit programs in AI/GenAI, data & analytics, cloud, and related domains, partnering with senior leaders and ecosystem partners to win transformations.

You will lead cross-functional programs, enable sales with differentiated narratives, and oversee multi-channel campaigns while tracking ROI

Qualifications

• Senior marketing experience with growth and pipeline focus.
• Proven ability to drive ABM-led demand and large deal pursuits.
• Strong collaboration with sales, solution teams, and partners.

Responsibilities

• Design and execute growth marketing programs that drive pipeline and revenue.
• Lead ABM for priority hunting and expansion accounts to accelerate deals.
• Develop brand and thought leadership across Tech New Age domains.

Skills

Growth marketing

ABM

Demand generation

Multi-channel marketing

Analytics & ROI

Strategic leadership

Tools

ABM platforms

Job description

As Senior Marketing Manager – Sector Growth, Tech New Age, you will play a pivotal role in accelerating pipeline and revenue growth for Wipro’s Tech New Age portfolio across the Americas. This role is focused on growth marketing, spanning demand generation, account-based marketing (ABM), and large deal pursuit marketing for emerging and platform-led technology domains such as AI/GenAI, software and physical AI, data and analytics platforms, cloud, digital ecosystems, and Big Tech–led innovation.
You will work at the intersection of business strategy, sales execution, and digital-first marketing, partnering closely with senior business leaders, account executives, solution teams, and ecosystem partners to source, shape, and win high-value transformation deals. This is a senior, hands-on role that combines strategic leadership with strong execution ownership, supporting the Sector Marketing Head while independently driving programs that influence pipeline, deal velocity, and win rates.

K͏ey Outcomes:

Job description:
About the role:
As Senior Marketing Manager – Sector Growth, Tech New Age, you will play a pivotal role in accelerating pipeline and revenue growth for Wipro’s Tech New Age portfolio across the Americas. This role is focused on growth marketing, spanning demand generation, account-based marketing (ABM), and large deal pursuit marketing for emerging and platform-led technology domains such as AI/GenAI, software and physical AI, data and analytics platforms, cloud, digital ecosystems, and Big Tech–led innovation.
You will work at the intersection of business strategy, sales execution, and digital-first marketing, partnering closely with senior business leaders, account executives, solution teams, and ecosystem partners to source, shape, and win high-value transformation deals. This is a senior, hands-on role that combines strategic leadership with strong execution ownership, supporting the Sector Marketing Head while independently driving programs that influence pipeline, deal velocity, and win rates.

• Build and execute a scalable growth marketing engine for Tech New Age offerings
• Influence pipeline creation, deal acceleration, and revenue growth
• Strengthen Wipro’s Tech New Age brand and thought leadership across the Americas
• Enable sales and account teams with differentiated narratives, programs, and engagement models

K͏ey Responsibilities:

• Growth, ABM & Pipeline Impact
  • Design and execute digital-first, outcome-led growth marketing programs that drive mindshare, demand, and qualified pipeline across Tech New Age accounts.
  • Lead account-based marketing (ABM) for priority hunting and expansion accounts, strengthening buyer relationships, improving deal velocity, and growing share of wallet.
  • Own and execute large deal and proactive pursuit marketing, partnering with deal teams to influence opportunity strategy, differentiation, and client preference.
• Tech New Age Brand & Thought Leadership
  • Build Wipro’s Tech New Age brand presence through thought leadership, executive visibility, analyst engagement, and high-impact content and solution marketing.
  • Lead Wipro’s presence at AI-, platform-, and innovation-led forums, including GenAI, technology ecosystem, and developer-focused events.
  • Develop bold, outcome-driven narratives that position Wipro as a trusted partner for next-generation technology transformation.
• Partner & Ecosystem Marketing
  • Work closely with Wipro’s partner and hyperscaler ecosystem to design and execute joint marketing programs across awareness, demand generation, and deal pursuits.
  • Activate partner-led campaigns and co-marketing plays aligned to Tech New Age growth priorities.
• Execution Excellence & Collaboration
  • Collaborate with sector leadership, business teams, sales, solution leaders, and global marketing teams to translate growth priorities into high-impact programs.
  • Manage agencies and specialist teams to deliver integrated, multi-channel marketing programs spanning website, email, social, digital media, ABM platforms, and events.
  • Track performance rigorously, analyzing data, generating insights, optimizing execution, and clearly communicating impact and ROI.
  • Manage budgets, project plans, and cross-functional execution with strong operational discipline.
• Leadership & Team Development
  • Act as a connector and trusted partner across business, sales, marketing, and partner teams.

Tech New Age Domain Expertise:

• Strong expertise in Tech New Age domains including AI/GenAI, data and analytics platforms, cloud, digital ecosystems, software and physical AI, and emerging technology services.
• Experience in traditional industry verticals is not required

Reinvent your world.We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.

Applications from people with disabilities are explicitly welcome.