Demand Generation Manager

1Point1; Mumbai; On-site; INR 11,472,000 - 17,208,000; Full time

Job summary

1Point1 is seeking a strategic Demand Generation Manager to drive end-to-end pipeline generation for the USA and Canada markets. The role focuses on awareness, lead acquisition, and revenue growth through integrated marketing campaigns, with close collaboration with Business Development and Sales teams.

Ideal candidates will have 10–12 years in demand generation or growth marketing, a strong grasp of B2B funnels, and hands-on CRM/marketing automation experience (Salesforce, HubSpot, Freshsales).

Qualifications

• Bachelor’s degree in marketing, Business, or related field (MBA preferred).
• 10–12 years of experience in demand generation, growth marketing, or business development.
• Proven track record of driving pipeline and revenue through marketing campaigns.
• Strong understanding of B2B marketing funnels and customer journeys.
• Hands-on experience with CRM and marketing automation tools (Salesforce, HubSpot, Freshsales).
• Strong analytical and problem-solving skills.

Responsibilities

• Lead end-to-end pipeline generation initiatives for USA & Canada markets.
• Drive awareness, lead acquisition, and revenue growth through integrated campaigns.
• Partner with Business Development and Sales teams to align efforts.
• Create and optimize multi-channel demand generation programs.
• Engage in planning for meetings and lead qualification activities.

Skills

Multi-channel demand gen

Funnel optimization

Align marketing with outcomes

CRM/MA tools

Education

Bachelor’s degree in marketing

MBA preferred

Tools

Salesforce

HubSpot

Freshsales

Job description

We are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams. The ideal candidate brings strong expertise in multi-channel demand generation, funnel optimization, and aligning marketing efforts directly with business outcomes.

About the Role

We are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.

Responsibilities

• Need experienced candidate with BPM cum Digital, GEN AI (Preferred) background in creating leads, fixing meeting appointments (Online and in person) for our Sales staff in NA across key vertical industries such as TTH – (Travel, Tourism, Transport, shipping, logistics, gaming, gambling, hospitality), Utilities and Energy, Telecom, Retail/ ecommerce, Healthcare and manufacturing.


• They should be self-sufficient to create a good pipeline for sales qualified leads through past client connects/ past assignments, managing data base, enriching incomplete data etc. Good experience on Sales Navigator, zoom, Lusha for tracking prospects and leading Sales CRM.


• BPM to be chased GENPACT, TP, Infosys, Capgemini, Task Us, Hugo, CNX, Hexaware, Tech M, Sutherland, Alorica, Ttech, First source.


• Hands on for calling NA clients base and planning and running an email campaign independently.


• If they have good network of rain makers and business consultants helping us land with RFP’s , RFQ’s and back door entry – an added advantage.

Qualifications

• Bachelor’s degree in marketing, Business, or related field (MBA preferred).


• 10 to 12 years of experience in demand generation, growth marketing, or business development.


• Proven track record of driving pipeline and revenue through marketing campaigns.


• Strong understanding of B2B marketing funnels and customer journeys.


• Hands-on experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Fresh sales).


• Strong analytical and problem-solving skills.

Required Skills

• Strong expertise in multi-channel demand generation.


• Funnel optimization.


• Aligning marketing efforts directly with business outcomes.

Preferred Skills

• Experience with Account-Based Marketing (ABM) strategies.


• Proficiency in analytics and performance management.

Pay range and compensation package

Not specified.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.