B2B Demand Generation & ABM Specialist

Fission Inc; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Fission Inc. in Hyderabad, India seeks a hands-on B2B Demand Generation & ABM Specialist to build and execute campaigns that generate qualified leads and a strong sales pipeline from international markets.

The role covers Demand Generation, ABM, Google Ads, Meta Ads, SEO, landing pages, conversion optimization, and analytics to drive meaningful pipeline growth for a B2B SaaS/IT tech environment.

Qualifications

• 2–4 years of hands-on B2B digital marketing / demand-generation experience.
• Previous experience with B2B SaaS, IT services, or technology companies.
• Experience targeting international markets (US/UK/Canada/Europe/Australia).
• Hands-on Google Ads and Meta Ads expertise required.
• Strong understanding of Demand Generation and ABM.

Responsibilities

• Develop and execute B2B demand-generation strategies for international markets.
• Define ICPs, buyer personas, target segments, and target-account lists.
• Plan and execute ABM campaigns for high-value accounts.
• Set up, manage, and optimise Google Ads (Search & remarketing).
• Manage Meta Ads for acquisition and retargeting campaigns.
• Conduct keyword research, competitor analysis, and on-page SEO initiatives.
• Build and optimise landing pages and conversion funnels.
• Develop campaign messaging, offers, CTAs for different stages of the journey.
• Run retargeting, nurturing, and lead-generation campaigns.
• Collaborate with sales on account targeting, MQL/SQL definitions.
• Monitor CPL, CAC, conversions, MQLs, SQLs, and pipeline contribution.
• Set up tracking with GA4, GTM, CRM, and ads platforms; run A/B tests.
• Prepare campaign reports and budget recommendations based on pipeline outcomes.

Skills

Demand generation

ABM

Google Ads

Meta Ads

SEO

Landing pages

Campaign analytics

B2B SaaS

International markets

CRM

Tools

GA4

Google Tag Manager

HubSpot

Salesforce

Apollo

6sense

Job description

We are looking for a hands‑on B2B Demand Generation & ABM Specialist who can build and execute marketing campaigns focused on generating qualified leads and sales pipeline from international markets.

This is not a purely brand or social media marketing role. You will work across Demand Generation, Account-Based Marketing (ABM), Google Ads, Meta Ads, SEO, landing pages, conversion optimization, and marketing analytics.

The ideal candidate has previously worked in a B2B SaaS, IT services, or technology company and has hands‑on experience running campaigns targeting international markets such as the US, UK, Canada, Europe, or Australia.

Key Responsibilities

B2B Demand Generation & ABM Specialist

Experience: 2–4 Years

Industry: B2B SaaS / IT / Technology

Market: International Markets

Employment Type: Full‑time

About the Role

We are looking for a hands‑on B2B Demand Generation & ABM Specialist who can build and execute marketing campaigns focused on generating qualified leads and sales pipeline from international markets.

This is not a purely brand or social media marketing role. You will work across Demand Generation, Account-Based Marketing (ABM), Google Ads, Meta Ads, SEO, landing pages, conversion optimization, and marketing analytics.

The ideal candidate has previously worked in a B2B SaaS, IT services, or technology company and has hands‑on experience running campaigns targeting international markets such as the US, UK, Canada, Europe, or Australia.

Key Responsibilities

• Develop and execute B2B demand‑generation strategies for international markets.
• Define and refine ICPs, buyer personas, target segments, and target‑account lists.
• Plan and execute Account‑Based Marketing (ABM) campaigns for high‑value accounts.
• Set up, manage, and optimise Google Ads, including Search and remarketing campaigns.
• Manage Meta Ads for acquisition and retargeting campaigns.
• Conduct keyword research, competitor analysis, and execute on‑page and technical SEO initiatives.
• Build and optimise landing pages and conversion funnels.
• Develop campaign messaging, offers, lead magnets, and CTAs for different stages of the B2B buying journey.
• Run retargeting, nurturing, and lead‑generation campaigns.
• Work closely with sales teams on account targeting, lead qualification, and MQL/SQL definitions.
• Monitor and improve CPL, CAC, conversion rates, MQLs, SQLs, opportunities, and pipeline contribution.
• Set up and validate tracking using GA4, Google Tag Manager, CRM, and advertising platforms.
• Conduct A/B tests across audiences, creatives, messaging, offers, and landing pages.
• Prepare campaign reports and recommend budget allocation based on qualified pipeline and business outcomes.

What We’re Looking For

• 2–4 years of hands‑on B2B digital marketing / demand‑generation experience.
• Previous experience working with a B2B SaaS, IT services, or technology company.
• Demonstrable experience targeting international markets.
• Hands‑on experience with Google Ads and Meta Ads.
• Strong understanding of Demand Generation and ABM.
• Practical SEO experience, including keyword research, on‑page SEO, competitor research, and content optimisation.
• Understanding of B2B funnels, ICPs, buyer personas, MQLs, SQLs, CAC, CPL, pipeline, and attribution.
• Experience with GA4 and Google Tag Manager.
• Familiarity with CRM and marketing automation platforms.
• Ability to analyse campaign performance and make decisions based on data rather than vanity metrics.
  

Good to Have

• Experience with LinkedIn Ads.
• Experience with HubSpot, Salesforce, or similar CRM platforms.
• Experience with Apollo, ZoomInfo, 6sense, or similar B2B prospecting/ABM tools.
• Experience with email marketing and lead‑nurturing automation.
• Knowledge of GEO/AEO and AI‑driven search optimisation.
• Previous experience generating pipeline from the US market.
  

What Success Looks Like

We are looking for someone who understands the complete journey:

ICP → Target Accounts → Messaging → Campaign → Lead → MQL → SQL → Opportunity → Pipeline

If you have personally built and optimised international B2B campaigns and can demonstrate their impact on qualified leads and pipeline, we’d like to hear from you.