Demand Generation Manager

PLP Group; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

ComplianceQuest is seeking a player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results.

Experience in the Life Sciences compliance industry is highly preferred, as you will market to regulated buyers with complex cycles.

Qualifications

• Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, compliance).
• 5–8+ years of B2B SaaS demand generation and growth marketing.
• Experience as a player-coach with strategic leadership and hands-on execution.
• Proven use of generative AI tools in marketing contexts.
• Track record of driving pipeline and exceeding KPI targets.

Responsibilities

• Own end-to-end demand generation pipeline—strategy, planning, execution, and optimization.
• Develop a scalable engine spanning inbound, outbound, PLG, and ABM motions.
• Track KPIs with real-time dashboards and analytics platforms.
• Drive multi-channel campaigns across digital and offline channels.
• Lead GenAI-driven messaging, landing pages, and ad copy creation.
• Automate segmentation/personalization across lifecycle and ABM.
• Collaborate cross-functionally with Marketing, Product Marketing, Sales, CSM, and Partners.
• Manage budgets and reporting to leadership.

Skills

Demand generation

B2B SaaS marketing

GenAI in marketing

ABM/ABX

Cross-functional collaboration

Tools

Salesforce

Pardot

6sense

ZoomInfo

Job description

ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles. You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

What You’ll Do:

Demand Generation Ownership

• Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
• Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
• Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution

• Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
• Tailor campaigns to persona-specific pain points and buying journeys.
• Build and manage targeted campaigns for both new acquisition and expansion within GenAI-Driven Marketing

GenAI-Driven Marketing

• Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to: Develop/test messaging, email nurtures, landing pages, and ad copy.
• Automate segmentation/personalization across lifecycle and ABM.
• Analyze funnel performance using AI-driven platforms.
• Build intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization

• Continuously optimize funnel performance using data, feedback, and experimentation. Run A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs

• Plan and execute ABM campaigns with Partners, Sales, and BDRs.
• Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing

• Run co-marketing with referral/channel partners.
• Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack

• Optimize marketing automation, lead scoring, CDPs, and reporting tools.
• Integrate AI tools for operational efficiency and insight generation.
• Manage budgets and performance reporting to leadership.

Requirements:

• Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
• Deep familiarity with the Salesforce ecosystem.
• 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
• Experience as a player-coach, adept at both strategic leadership and tactical execution.
• Proven expertise with generative AI tools in marketing contexts.
• Demonstrated success driving pipeline and exceeding KPI-based goals.
• Strong command of funnel optimization and multi-channel campaign strategy.
• Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
• Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.