Product Marketing Manager

Spektra Systems; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Spektra Systems in Bengaluru is seeking an experienced Product Marketing Manager to lead the go-to-market strategy for CloudLabs. This role requires transforming technical capabilities into strong buyer value while collaborating closely with Sales, Demand Generation, and Product teams.

The ideal candidate will have over 5 years of B2B product marketing experience focusing on technical or cloud products. There is an opportunity for a dynamic work environment that prioritizes shaping customer outcomes.

Qualifications

• 5+ years in B2B product marketing, ideally for technical, developer, or cloud products.
• Ability to translate technical capability into buyer value by persona.
• Experience driving cross-functional go-to-market programs.

Responsibilities

• Own CloudLabs positioning and messaging globally and by buyer segment.
• Build and maintain the sales enablement library.
• Lead go-to-market planning and execution for new CloudLabs capabilities.

Skills

B2B product marketing

Technical product understanding

Writing and enablement asset creation

Cross-functional GTM programs

Tools

Microsoft Azure

Azure Marketplace

Job description

Spektra Systems LLC | Experienced professionals

Time: General shift, with some overlap for global launches

Currently remote but may transition to onsite in Future -Bangalore-based candidates preferred

Spektra Systems is looking for a Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for CloudLabs. CloudLabs serves a diverse set of buyers — training providers, ISVs, system integrators, enterprises, and educational institutions — and this role ensures each segment hears a sharp, differentiated value story and that our sales team is fully armed to deliver it.

Primary Responsibilities

• Own CloudLabs positioning and messaging globally and by buyer segment and persona.
• Build and maintain the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives, and ROI and cost-optimisation stories.
• Own competitive intelligence across lab delivery, training, and technical enablement platforms.
• Lead go-to-market planning and execution for new CloudLabs capabilities — including skill validation, GPU and VM Labs, and AI-ready lab environments.
• Own voice-of-customer outputs: case studies, testimonials, and customer proof points.
• Work closely with Demand Generation, Sales, and Product to align market insight with pipeline and product direction.

Requirements

What you bring

• 5+ years in B2B product marketing, ideally for technical, developer, or cloud products.
• A clear ability to translate technical capability into buyer value by persona.
• Strong writing and enablement asset creation.
• Experience driving cross-functional GTM programmes.

Nice to have

• Familiarity with Microsoft Azure, Azure Marketplace, hands-on lab platforms, or LMS ecosystems.

Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.