Demand Generation Manager

Weekday; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Weekday is seeking a Demand Generation Manager to drive strategic marketing initiatives that attract and convert high-value B2B enterprise technology customers across India. You will orchestrate end-to-end digital marketing programs, optimize paid media, and leverage data to refine buyer journeys from awareness to close.

Collaborate with sales, product, and content teams to craft messaging for C-level decision makers while aligning with brand and revenue goals.

Qualifications

• Proven track record of delivering high-volume, ROI-positive demand generation for B2B SaaS enterprises.
• Expertise in paid media management across Google Ads, LinkedIn Ads, programmatic DSPs, and retargeting platforms.
• Strong analytical skills with attribution modeling, cohort analysis, and predictive segmentation.
• Deep understanding of enterprise technology buyer journeys and messaging.

Responsibilities

• Design, execute and manage integrated demand generation campaigns across paid search, display, social, and programmatic channels.
• Optimize budget allocation and ROI through rigorous A/B testing, data analysis, and performance reporting.
• Develop and refine buyer personas, journey maps, and segmentation strategies for enterprise and mid-market accounts.
• Collaborate with content and design teams to produce assets such as whitepapers, webinars, case studies, and emails.
• Integrate marketing automation tools with CRM to ensure seamless lead handoff and nurture workflows.
• Lead cross-functional coordination with sales, product, and customer success to align messaging and capture pipeline signals.
• Monitor industry trends, competitor activity, and emerging technologies to improve tactics.
• Build and present detailed dashboards for executive leadership showing MQLs, SQLs, conversion rates, and revenue attribution.

Skills

Demand generation

Paid media management

Marketing automation

CRM

Tools

Salesforce

HubSpot

Marketo

Pardot

Job description

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2500000 (i.e INR 150-250 LPA)

Experience: 8+ yrs

Location: BANGALORE, Mumbai, Maharashtra, India

As a Demand Generation Manager, you will be the catalyst driving strategic marketing initiatives that attract and convert high-value B2B enterprise technology customers across India's bustling tech hubs. Your role will involve orchestrating end-to-end digital marketing programs, optimizing paid media across Google, LinkedIn, and industry platforms, and leveraging data to refine buyer journeys from awareness to consideration and close. You will partner closely with sales, product, and content teams to craft messaging that resonates with C-level decision makers while ensuring alignment with our broader brand and revenue goals. This position demands a blend of creative flair and analytical rigor, delivering measurable impact in a fast-paced, SaaS-centric environment.

Key Responsibilities

• Design, execute and manage integrated demand generation campaigns across paid search, display, social, and programmatic channels.
• Optimize budget allocation and ROI through rigorous A/B testing, data analysis, and performance reporting.
• Develop and refine buyer personas, journey maps, and segmentation strategies for enterprise and mid-market accounts.
• Collaborate with content and design teams to produce high-impact assets such as whitepapers, webinars, case studies, and email sequences.
• Integrate marketing automation tools (e.g., Salesforce, HubSpot, Marketo) with the CRM to ensure seamless lead handoff and nurture workflows.
• Lead cross-functional coordination with sales, product, and customer success to align messaging and capture pipeline signals.
• Monitor industry trends, competitor activity, and emerging technologies to continuously improve campaign tactics.
• Build and present detailed performance dashboards for executive leadership, highlighting key metrics such as MQLs, SQLs, conversion rates, and revenue attribution.
• Manage and mentor a small team or contractors, fostering a culture of continuous learning and accountability.
• Drive compliance with data protection regulations (GDPR, CCPA) and best practices in data hygiene and privacy.

What Makes You a Great Fit

• Proven track record of delivering high-volume, ROI-positive demand generation for B2B SaaS enterprises.
• Expertise in paid media management across Google Ads, LinkedIn Ads, programmatic DSPs, and retargeting platforms.
• Strong analytical skills with experience in attribution modeling, cohort analysis, and predictive segmentation.
• Deep understanding of enterprise technology buyer journeys and the ability to translate complex value propositions into compelling messaging.
• Proficiency with marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, and Salesforce.
• Demonstrated ability to collaborate effectively with sales, product, and content teams in a matrixed organization.
• Excellent communication skills, both written and verbal, with experience presenting insights to senior stakeholders.
• Committed to continuous learning, staying abreast of emerging digital marketing trends and tools.
• Adaptable mindset, able to thrive in fast-moving environments and manage multiple projects simultaneously.
• Passion for measurable impact and data-driven decision making in B2B marketing.