Demand Generation Lead - US Market

iSource IT Enabled Services; Chennai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

HealthBound Digital (iSource ITES) in Velachery, Chennai seeks an experienced Demand Generation Lead to manage outbound outreach, build campaigns, and drive qualified sales opportunities in the US B2B market. You will lead a small team, define ICPs, and optimize multichannel campaigns across email and LinkedIn.

The role requires hands-on experience with Zoho CRM, LinkedIn Navigator, and prospecting platforms, plus strong leadership and KPI-driven execution to meet growth targets.

Qualifications

• 6+ years of B2B demand generation or outbound sales experience.
• Experience leading an outbound outreach or SDR team.
• Proven ability in US B2B IT services or digital marketing preferred.
• Hands-on with Zoho CRM, ZoomInfo and LinkedIn tools.
• Strong written and verbal communication with leadership skills.
• Ability to define ICPs, buyer personas, and outbound strategy.

Responsibilities

• Develop and manage outbound demand generation strategies for US-based B2B clients.
• Plan cold email, LinkedIn outreach and multichannel prospecting campaigns.
• Lead the outbound outreach team, set targets and monitor KPIs.
• Create SOPs for prospecting, outreach, follow-ups, and qualification.
• Collaborate with sales leadership to improve appointment quality and conversions.

Skills

Demand generation

Outbound sales

Lead generation

Appointment setting

Team leadership

KPIs tracking

ICP development

Buyer personas

Multichannel campaigns

Outreach messaging

Tools

Zoho CRM

ZoomInfo

LinkedIn Sales Navigator

LinkedIn Campaign Management

Prospecting platforms

Cold email tools

Email verification tools

Job description

Company: HealthBound Digital (iSource ITES)
Location: Velachery, Chennai
Experience: 6+ Years
Employment Type: Full-Time
Work Mode: Work from Office
Market Focus: US B2B Market

Job Overview

We are looking for an experienced Demand Generation Lead to manage and lead our outbound outreach team, focusing on generating qualified leads and booking sales appointments in the US B2B market. The ideal candidate should have strong experience in outbound demand generation, cold email campaigns, LinkedIn outreach, prospect research, and team management.

The candidate will be responsible for developing outbound strategies, managing campaign execution, optimizing outreach performance, and driving qualified sales opportunities for our digital marketing and IT services.

Key Responsibilities

1. Outbound Demand Generation

• Develop and execute outbound lead generation strategies targeting US-based B2B clients.
• Plan and manage cold email campaigns, LinkedIn outreach, and multichannel prospecting activities.
• Identify target industries, ideal customer profiles (ICPs), buyer personas, and decision-makers.
• Drive qualified lead generation, appointment setting, and sales pipeline development.
• Create effective outreach sequences, messaging strategies, and follow-up processes.

2. Team Management and Leadership

• Lead, manage, and mentor the outbound outreach team.
• Allocate targets, monitor individual and team performance, and ensure achievement of KPIs.
• Conduct regular performance reviews, team meetings, and training sessions.
• Establish standard operating procedures (SOPs) for prospecting, outreach, follow-ups, and lead qualification.
• Collaborate with sales leadership to improve appointment quality and conversion rates.

3. Tools and Technology

• Manage prospecting, outreach, and CRM activities using tools such as:
• Zoho CRM
• ZoomInfo
• LinkedIn Sales Navigator
• LinkedIn Campaign Management and Prospecting Tools
• Cold Email Outreach and Automation Platforms
• Email Verification and Deliverability Tools
• Maintain accurate prospect databases, campaign records, lead statuses, and reporting dashboards.
• Analyze campaign performance and optimize outreach based on data and insights.

4. Campaign Performance and Reporting

• Monitor key metrics such as email deliverability, open rates, reply rates, positive response rates, meetings booked, qualified leads, and pipeline contribution.
• Track team productivity and campaign performance through regular reports and dashboards.
• Test and optimize email copy, subject lines, LinkedIn messages, targeting criteria, and outreach sequences.
• Ensure proper follow-up management and minimize lead leakage.

5. Cross-Functional Collaboration

• Work closely with sales, marketing, and business development teams to align outbound campaigns with business goals.
• Coordinate with leadership to define monthly and quarterly lead generation targets.
• Ensure a consistent flow of qualified appointments for the sales team.
• Support account-based marketing (ABM) initiatives and strategic prospecting for high-value accounts.

Required Skills and Qualifications

• 6+ years of experience in B2B demand generation, outbound sales development, lead generation, or appointment setting.
• Proven experience managing an outbound outreach or SDR team.
• Strong experience targeting the US B2B market, preferably in IT services, digital marketing, healthcare technology, medical billing/RCM, or related service industries.
• Hands-on experience with Zoho CRM, ZoomInfo, LinkedIn Sales Navigator, and similar prospecting platforms.
• Strong understanding of cold email outreach, LinkedIn prospecting, multichannel campaigns, and lead qualification.
• Knowledge of ICP development, buyer persona identification, prospect segmentation, and outbound campaign strategy.
• Experience tracking KPIs, preparing performance reports, and achieving appointment-setting and lead generation targets.
• Excellent written and verbal communication skills, with the ability to develop compelling outreach messaging.
• Strong leadership, analytical, problem-solving, and team management skills.

Preferred Qualifications

• Experience in US-focused B2B IT services or digital marketing agencies.
• Exposure to US healthcare providers, healthcare technology companies, or medical billing/RCM services.
• Knowledge of email deliverability, domain health, email verification, and outreach best practices.
• Experience with account-based prospecting and enterprise-level lead generation.
• Experience building and scaling outbound teams and processes.

Ideal Candidate Profile

The ideal candidate is a hands-on leader who can manage the team while owning the outbound strategy and results. They should understand the US B2B market, know how to identify the right prospects, execute effective cold outreach campaigns, and consistently generate qualified appointments that contribute to business growth.