Head - Demand generation

Fission Labs; Hyderabad; Hybrid; INR 4,000,000 - 7,000,000; Full time

Job summary

Fission Labs, a product engineering and AI company, seeks a hands-on Head of Demand Generation to build and lead its demand gen function from the ground up in Jubilee Hills, Hyderabad. Lead outbound strategy, ABM and lead generation to drive pipeline.

You will hire and mentor a team, define ICPs, target accounts, and multi-channel campaigns while leveraging Apollo, ZoomInfo, Clay, LinkedIn Navigator, and HubSpot/Salesforce. Expect collaboration across leadership and US time zones.

Qualifications

• 12+ years in B2B demand gen or revenue roles.
• Proven ability to scale outbound and ABM programs.
• Experience building ICPs, segments and multi-channel campaigns.
• Hands-on leadership with KPI-driven growth.
• Comfort across US time zones and enterprise buyers.

Responsibilities

• Own end-to-end demand gen strategy for US & Europe markets.
• Build and lead a high-performing inside sales and demand gen team.
• Define outreach playbooks, campaigns and qualification processes.
• Track ROI and optimize campaigns with dashboards and data.

Skills

Demand generation

ABM

Outbound sales

Lead generation

Team leadership

B2B marketing

ICP definition

Tools

Apollo

ZoomInfo

Clay

LinkedIn Sales Navigator

HubSpot/Salesforce

Job description

Role: Head - Demand Generation (Outbound & ABM)

Experience: 12+ Years

Location: Jubilee Hills, Hyderabad (Hybrid 3 days in office)

Fission Labs is a product engineering and AI company serving mid-market clients across the US and Europe. We build custom software, data platforms and AI-driven engineering solutions.

Our delivery capabilities are established. We are now building a scalable revenue engine, and we're looking for a leader to drive this growth.

The Role

We are looking for a hands‑on Head of Demand Generation to build and lead our demand generation function from the ground up.

You will own outbound strategy, account-based marketing, lead generation, pipeline development and team building. This is an opportunity to establish the entire demand generation playbook, drive measurable revenue impact and work closely with the leadership team.

What You Will Do

1. Demand Generation & Strategy

• Build and own the end-to-end demand generation strategy targeting US and European markets.
• Define ICPs, target accounts, buyer personas and outreach strategies across relevant industry segments.
• Drive MQL generation through outbound campaigns, email marketing, LinkedIn, cold calling and other channels.
• Design and execute ABM programs for high-value enterprise and mid-market accounts.
• Build scalable lead nurturing, qualification and MQL-to-SQL conversion processes.

2. Build & Lead the Function

• Build, hire and manage a high-performing inside sales and demand generation team.
• Establish outreach playbooks, campaign frameworks, sales sequences and qualification processes.
• Set team targets, KPIs and performance benchmarks.
• Coach team members and drive consistent pipeline contribution.

3. Technology & Performance

• Own the demand generation technology stack, including Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator and HubSpot/Salesforce.
• Leverage AI and automation for prospect research, account intelligence, personalization and campaign execution.
• Track MQLs, SQLs, conversion rates, pipeline contribution and campaign ROI through regular dashboards.
• Continuously optimize campaigns through data-driven experimentation and performance analysis.

What We Are Looking For

• 12+ years of experience in B2B demand generation, inside sales, outbound sales or revenue development.
• Strong experience building and scaling demand generation or outbound functions in IT services, technology consulting, SaaS or product engineering companies.
• Proven track record of generating qualified leads, MQLs and building predictable sales pipelines.
• Hands‑on experience with ABM, ICP definition, lead segmentation and multi‑channel outbound campaigns.
• Experience managing and scaling sales development / demand generation teams.
• Strong understanding of US and European B2B markets and technology buyer personas (CTO, CIO, VP Engineering, Head of Product).
• Proficiency in tools such as Apollo, ZoomInfo, Clay, LinkedIn Sales Navigator, HubSpot or Salesforce.
• Experience leveraging AI tools and automation to improve prospecting, personalization and campaign efficiency.
• Ability to work with US time zones (5 PM 2 AM IST).

Good to Have

• Experience building a demand generation function from scratch.
• Exposure to intent-based marketing, predictive lead scoring and AI‑driven prospecting.
• Experience targeting North American mid‑market and enterprise clients.
• Strong understanding of IT services, cloud, data engineering and AI solutions.

What This Role Offers

• Opportunity to build a demand generation engine with people and automations
• Direct collaboration with founders and leadership.
• Ownership of growth strategy and execution.
• Opportunity to shape the team, processes, technology and overall GTM function.